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Dan Cox, CTO, Interactive
As Broadcom announced new changes to its partner program last week, IT service provider Interactive explained how it will be impacted by the new program.
Last week, Broadcom announced a range of sweeping changes to its Broadcom Advantage Partner Program from October 31, 2025.
Some of these changes include, a partner reduction, ending of the white label program, and shift towards hyperscale private compute.
Dan Cox, CTO at Interactive told CRN Australia its customers are affected by the white label changes.
“We do have white-label customers who access our services through partners no longer in the VMware program after 31 October 2025,” he explained.
“We’re actively working with those partners and customers to ensure a smooth transition and maintain continuity of service and support.
“Our priority is making sure all customers, direct or via impacted partners, experience no disruption.”
For all the other changes, Interactive and its customers won’t be impacted, according to Cox.
“For customers on our VMware CSP, there is no impact to licenses, support, and services continue as normal,” he said.
A spokesperson for VMware told CRN Australia last week why they made the changes.
“This will enable us to deliver greater value, stronger execution, and a more streamlined experience for Broadcom’s VMware customers of all sizes and enable a truly competitive offering to the hyperscalers through our CSPs,” the spokesperson said.
Under the new CSP partner program Interactive remains an Authorised VMware Cloud Service Provider (VCSP), Cox said.
“As such, for our VMware CSP customers, there is no direct impact to their current licenses,” he said.
“For customers working with partners no longer part of the new CSP partner program, we’re ready to step in and ensure continuity.”
Cox explained this change in the partner program is reflection of a bigger trend in the market.
“We believe we are seeing a strategic shift in the cloud landscape,” he said.
“The market is moving beyond the ‘cloud-first’ mindset toward a more deliberate ‘cloud-fit’ approach, where private cloud plays a central role.
“This isn’t just a passing trend – it’s a meaningful rebalancing that reflects evolving business priorities and a maturing cloud strategy.”
Cox noted that they see Broadcom “focusing more and going deeper” with the VCSPs who have demonstrated commitment to their cloud services built on VMware.
“This will enable the delivery of greater value for Broadcom’s VMware customers of all sizes and enable a truly competitive offering to the hyperscalers, offering a public cloud experience on the private cloud, that is AI ready, at scale and with sovereign control,” he said.
Cox added that Interactive remains “committed” to supporting its customers and working closely with Broadcom as its model evolves.
“Change in the tech industry is constant, and our role is to navigate it with clarity, confidence, and care, ensuring our customers continue to get the outcomes they need,” he ended.