Expanding the Impact in New York
In June, ELC continued its coast-to-coast support of HOPE as co-title sponsor of the 4th annual Latina History Day in New York City. The two-day event began with a leadership training for rising Latina changemakers across the city, designed to spark connection and build skills through interactive workshops and networking opportunities.
The day kicked off with a skin care masterclass led by Sarah Lam, Director, Global Omnichannel Education Development, Clinique, and her education team. Attendees participated in a hands-on skin-typing activity and were introduced to Clinique’s signature 3-step skin care system. Participants also took part in an interactive session led by Susan Carroll, Executive Director of Education for TOM FORD, Balmain Beauty, Kilian Paris, and Frédéric Malle, focused on understanding and strengthening their leadership styles through guided reflection, peer discussions, and breakout exercises. In the afternoon, Jaime Perez, National Makeup Artist for Bobbi Brown Cosmetics, led a confidence-boosting beauty session, sharing pro tips and demonstrating techniques from the brand’s best-selling products.
That evening, ELC hosted a salon-style reception at our global headquarters to celebrate the trainees and connect leaders from across industries in support of HOPE’s mission. The evening featured remarks from ELC’s Barma Uruchima, Vice President, Global Value Creation, and co-chair of the Hispanic Connections Employee Resource Group; HOPE CEO Helen Torres; and 2 of the program’s inspiring trainees, who shared personal reflections on what the leadership training experience meant to them.
The events culminated in the Latina History Day NYC luncheon, where public and private sector leaders came together to spotlight Latina leadership and advocacy. Kaitesi Rama-Munroe, Director, Global Public Affairs, ELC, delivered sponsorship remarks on behalf of the company, sharing her pride in working for a company that turns its values into action. She highlighted ELC’s role in co-founding the Textured Education Collective—a coalition that includes Aveda and Bumble and bumble and works to make cosmetology education more inclusive—and underscored the power of policy, purpose, and partnership in driving meaningful change.
HOPE also released its latest Economic Status of Latinas report, which highlighted wage gaps, barriers to representation, and opportunities for investment and reform.
As part of the experience, attendees received curated gift bags with products from across the ELC portfolio, including TOM FORD, Bobbi Brown Cosmetics, Estée Lauder, Clinique, and Smashbox.
ELC remains committed to building a world of limitless possibilities for women and girls. By partnering with organizations like HOPE, we aim to address the barriers that continue to hold Latinas and other women of color back from opportunity and advancement. Through leadership development, storytelling, and cross-sector collaboration, we’re proud to support efforts that help shape a more equitable future—for our industry and beyond.