Arsenal and Guinness have today announced a new multi-year global partnership that will see the iconic stout become an official partner of the club.
The two global brands will come together from the beginning of the 2025/26 season, marking Guinness’ latest move into club football. This means the beautiful taste of Guinness and Guinness 0.0 will become central to matchday rituals for our supporters at men’s and women’s matches at Emirates Stadium, and for local supporter clubs watching us around the world.
The global partnership officially launched today with supporters at the heart of the action on our pre-season tour in Singapore. More than 300 supporters toasted the start of the partnership with pints of Guinness at a vibrant celebration hosted with the local Singapore Supporters Club at Molly Malone’s – a regular matchday hangout for Arsenal supporters in Singapore.
We will continue to take the partnership global by activating in more than 80 countries, creating iconic experiences and elevating the feeling of belonging amongst supporters on matchdays.
Juliet Slot, our Chief Commercial Officer, said: “Guinness is loved by supporters across the world. We’re proud to be partnering with one of the biggest global brands to make a day out at the Emirates the best experience for our supporters.
“Our matches are about rituals, traditions and a feeling of belonging. We’re excited to be putting Guinness at the heart of new rituals for our supporters across this season and beyond.”
Somnath Dasgupta, Marketing Director Global Sports Partnerships at Guinness, said: “Arsenal is one of the most successful clubs in Premier League history, and this partnership marks an exciting opportunity to increase our association in football and build deeper connections with Arsenal supporters around the world.
“All fans visiting Emirates Stadium can look forward to enjoying beautiful pints of Guinness and Guinness 0.0 from next season. We look forward to creating new rituals and shared experiences with passionate Gooners on matchdays, and beyond the 90 minutes.”
Building on its role as the Official Responsible Drinking partner to the Premier League, Guinness will also use its global rights to promote and encourage responsible drinking at Emirates Stadium.
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