Båstad/Munich. The Aurora 2025 returned from June 27
to 29 at Norrvikens Trädgårdar, showcasing a remarkable collection of
unique vehicles. In this exclusive setting, automotive culture, art
and Scandinavian style come together in a fascinating way. A special
highlight this year: the presentation of four BMW Art Cars from the
world-famous BMW Art Car Collection. The iconic vehicles were shown
side by side with selected BMW Classic models and exceptional
collector’s items from Scandinavia. BMW Group proudly partners with
The Aurora since last year.
50 Years of BMW Art Cars
This year’s partnership
also celebrated a milestone in BMW’s cultural legacy: the 50th
anniversary of the BMW Art Car Collection. Since 1975, 20 artists have
transformed BMW vehicles into “rolling sculptures”. On the occasion of
the anniversary, four of the most famous cars from the collection were
on display at The Aurora 2025:
- Alexander Calder: BMW 3.0 CSL (1975)
- Roy Lichtenstein: BMW 320 Group 5 (1977)
- Andy Warhol: BMW M1 Group 4 (1979)
- Jeff Koons: BMW M3 GT2 (2010)
This year’s exhibition at the event not only celebrated the artistic
legacy of these masterpieces but also emphasizes BMW’s commitment to
cultural engagement and innovation.
“BMW has always believed in the synergy between art and
mobility,” said Stefan Teuchert, President & CEO, BMW
Northern Europe. “The Aurora provides a unique
platform to showcase our Art Cars alongside our latest models, merging
our rich heritage with the future of mobility in an inspiring way.”
In addition to the Art Cars, The Aurora featured a stunning array of
extraordinary vehicles from BMW, MINI, Rolls-Royce, and BMW Motorrad,
including historical models and modern editions. Visitors had the
opportunity to experience the full potential of the BMW Individual
program, showcasing the brand’s dedication to customization and exclusivity.
“The Aurora is not just an automotive event; it’s a celebration
of creativity, innovation, and the rich history of BMW,” said
Filip Larsson, CEO of The Aurora. “We are
thrilled to have BMW as our main partner, bringing their iconic Art
Cars and extraordinary vehicles to our attendees.”
The BMW Group’s Cultural Engagement, with exclusive updates and
deeper insights into its global initiatives can be followed on
Instagram at @BMWGroupCulture.