HBO Max‘s international roll out continued this morning with 12 launches across Europe and Asia.
The Warner Bros Discovery-owned streamer has gone live in Albania, Armenia, Cyprus, Estonia, Georgia, Iceland, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Malta and Tajikistan. This comes after recent launches in Turkey and Australia, and takes it past the 90-territory launch mark.
In the new territories, subscribers will be able to access the likes of Sinners and A Minecraft Movie are available to stream at launch, along with the Harry Potter and Fantastic Beasts movies, Dune, Dune: Part Two, Aquaman and the Lost Kingdom, the Lord of the Rings movies, The Batman, Beetlejuice Beetlejuice, The Last of Us, The White Lotus, Euphoria, House of the Dragon, Succession, The Penguin, And Just Like That…, His Dark Materials, Peacemaker and Rick and Morty.
Sports will be offered as add-ons in certain countries, with action from the Tour de France and Tour de France Femmes currently streaming. La Vuelta a España and the US Open tennis grand slam will be offered next month.
“With the addition of these 12 new countries, we are rapidly approaching availability in 100 markets worldwide, with major launches still to come early next year in Germany, Italy, and the U.K.,” said JB Perrette, CEO and President of Global Streaming & Games at Warner Bros. Discovery. “HBO Max is enjoying a year of great momentum as we see amazing programming ahead and further expansion.”
WBD had 122.3 million streaming subs at the end of Q1 this year, adding almost 23 million in a year. HBO Max was also riding high at the Emmy nominations, where it picked up 142 noms, ahead of Netflix and the other streamers.
However, has also been through a somewhat embarrassing rebranding process, returning Max back to its original HBO Max moniker amid playful jibes from its own hosts and rival services. The ill-fated Max era lasted two years before reverting on July 8 this month.