The Amazonification of Whole Foods Is Finally Here—Bring On the Doritos

A new feature lurks in the backroom of a Whole Foods Market in suburban Philadelphia: the ShopBots, a group of robots that fetch Tide Pods and Pepsi for shoppers who aren’t fully satisfied by Whole Foods’s selection of organic kale and craft beer. 

It’s an experiment run by a team of Amazon AMZN 9.58%increase; green up pointing triangle and Whole Foods staff, who have strategized about how to get a wider range of groceries into the hands of customers without diluting a 45-year-old brand defined by its strict ingredient standards.