What does the 2025 activation look like?
“I’m really excited about this year’s activation. At the heart of it is our vibrant experience zone with a branded terrace, signature bar and relaxed chill zone. Guests can sip on a curated selection of premium cocktails and refreshing mocktails, while listening to their favourite bands on the day. We are also showcasing our full brand line-up, including the bold and colourful collection of our Fanta flavours.
For us, it’s all about bringing together people’s passion for music, with our great tasting drinks. So, besides refreshment, there is an Interview Room where famous DJs will be interviewed, as well as a DJ academy room, which is a personal favourite of mine.
Together with Tomorrowland and The Coca-Cola Company – we run a DJ academy throughout the year. It gives aspiring DJs the opportunity to perform for professionals, and ultimately the chance to end up on the Rise stage at the festival itself. The DJ academy room in the activation offers a taste of this, where visitors can step into the DJ booth and get a feel for what it’s like behind the decks. It’s a really cool initiative.
We’ve also released limited edition Tomorrowland Coca-Cola Original Taste cans, including some signed by a famous DJ, which will be available for people to win.”