To underscore the ultra, barrier-breaking possibilities of the Galaxy Z series, Samsung is proud to build on its partnership with TDE Recording and Grammy Award-winning artist, Doechii. Now, she’s making the next stop on her tour through Samsung Galaxy to highlight the possibilities made real with Galaxy Z Fold7.
The latest creative spot features Doechii using Galaxy Z Fold7’s large screen to multitask, showcasing the artist as she uses Audio Eraser to seamlessly remove unwanted background noise from videos.1
On July 9, Samsung launched new Galaxy Z series creative featuring:
- Samsung newcomer Dylan Efron, the busiest and most chill producer in Hollywood, who uses his Galaxy Z Fold7 to keep up with a schedule that spans three time zones, working out, and his four-legged sidekick, Booey.
- #TeamGalaxy star, Jaden Smith, who straddles music and fashion, and uses the Galaxy Z Fold7 to concept and create while managing his brand, MSFTSrep.
Doechii joins the campaign, with creative rolling out today.
The multi-hyphenate has found great success in embracing her unique style and creativity, and by doing things her way — much like Galaxy Z series.
“The incredible design and innovation of our seventh generation Galaxy Z series represents an inflection point in the foldable market that we pioneered more than six years ago,” Olga Suvorova, chief marketing officer of Mobile eXperience at Samsung Electronics America, explained. “To drive home our creative strategy and demonstrate the experience only Samsung and Galaxy AI can provide, we enlisted our triple threat of talent: Doechii, Dylan, and Jaden, who much like our foldables, are creative, not afraid to stand out, and demand innovation.”
Throughout Samsung’s creative with the artist, the Galaxy Z series serves as an anchor for transitions, highlighting the series’ ability to unfold an experience like never before on foldables, while mirroring the evolutions of Doechii’s career. This approach enables the campaign to deliver a precise, immersive, and elevated aesthetic that reflects the innovative experience of using the Galaxy Z series.
For instance, when opened, Galaxy Z Fold7 now operates as one of the most unique AI-first devices on the market. Its AI capabilities understand context displayed on the screen, so you can get things done with maximized efficiency. With Galaxy Z Flip7, you get an even more compact AI phone for the multimodal era. With AI on the cover screen, it’s smarter and more intuitive than ever, and even features voice responsive AI when folded.
For more information Galaxy Z Fold7 and Galaxy Z Flip7, visit Samsung.com.
1 Audio Eraser is compatible with common video formats accessible in Gallery; helps minimize six sounds (Voice/speech, Music, Noise, Crowd, Nature, Wind). Utilizes AI; results vary.