Making sense of Google’s plan to limit tracking on Android

Google often plays the role of good cop to Apple’s bad cop when it comes to platforms blowing up the industry in the name of privacy. It really wants everyone to know how bad it feels about the disruption it’s causing and the lengths it will go to smooth things over.

The launch of the Android version of its Privacy Sandbox earlier this week is the latest example.

The main takeaway: Google…

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News Source: https://digiday.com/marketing/making-sense-of-googles-plan-to-limit-tracking-on-android/

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