Hyundai Motor Company President and CEO José Muñoz met with employees around the world during the 2025 Leaders Talk, the company’s global town hall-style meeting, to share Hyundai’s strategic direction for 2026 and reinforce its commitment to agility, innovation, and sustainable growth.
The event was held at Hyundai Motor’s Gangnam office in Seoul, with 150 employees attending in person and many others joining via live stream.
“As I reflect on my first year as CEO, I’m grateful for the dedication and resilience of our global team. The automotive industry is transforming faster than ever, but I’ve never been more confident in our ability to navigate what’s ahead. Our success in 2025 proved that adapting is truly part of our DNA. We achieved outstanding results while managing complexity. Looking toward 2026 and beyond, our strength lies in the quality and safety of our products, the flexibility of our strategy across powertrains and markets, and most importantly, the talent and commitment of our people. The partnerships we’re building, along with our manufacturing investments and product innovation, position us to lead the future of mobility.”
As announced during its CEO Investor Day in September, Hyundai Motor aims to achieve 5.55 million global vehicle sales by 2030. Building on this momentum, electrified vehicles are expected to account for 60 percent of total sales, reaching 3.3 million units, with significant growth anticipated in North America, Europe, and Korea.
To support this goal, the company will expand its hybrid lineup to more than 18 models by 2030, including the introduction of Genesis hybrid models starting in 2026.
The company’s Genesis luxury brand, celebrating its 10th anniversary, has grown into a top 10 global premium brand, surpassing 1 million units in cumulative sales and expanding into over 20 markets. Genesis will launch the GV60 Magma, its first high-performance model, and introduce EREV and hybrid vehicles to accelerate electrification. The brand aims to reach 350,000 annual sales by 2030, strengthening its presence in the United States, Europe, the Middle East, Korea, China, and emerging markets.
Hyundai Motor’s strategic partnerships are also driving innovation. Since launching sales on Amazon, dealer traffic has increased by over 41 percent. Collaborations with Waymo and GM are progressing, with real-world testing and co-development of five vehicle models underway. Robotics initiatives are expanding the boundaries of mobility.