Apple Music celebrates 10 years with launch of new global hub to foster creativity and connection

Apple Music marks its 10th anniversary this year by unveiling its most ambitious creative project to date: a brand-new state-of-the-art studio space in Los Angeles dedicated to artist-driven content, innovation in audio, and deeper fan connection.

Opening this summer, Apple said the new studio represents a major milestone in its continued mission to support artists at every level by giving them the tools, platform, and creative freedom to tell their stories in entirely new ways. More than just a studio in the traditional sense, the new space is a creative campus that reflects a decade of Apple Music’s commitment to high-quality sound, authentic storytelling, and artist-first experiences.

“Apple Music Radio has always been a home for storytelling and artistry, serving as a space for bold conversations and surprising moments,” said Rachel Newman, Apple Music’s co-head. “With this new studio we are furthering our commitment to creating a space for artists to create, connect, and share their vision.”

Designed with artists in mind, Apple Music’s new studio space in Los Angeles is a three-story, over-15,000-square-foot facility.

Global Vision, Local Roots

Apple Music’s new Los Angeles studio will anchor a global network of creative hubs already active in places including New York, Tokyo, Berlin, Paris, and Nashville, with additional studios coming soon. With this launch, the service continues to innovate, not just in how music is streamed, but also in how it’s made, experienced, and shared. From radio to live performance, to fan engagement and content creation, this new studio will serve as a creative home for the next decade of music.

The Power of Apple Music Radio

Since its inception, Apple Music Radio has been a defining feature of the service, a place where fans and artists meet in real time. From global premieres and intimate interviews, to in-depth specials and surprise performances, Apple Music Radio has distinguished itself through expertly curated, artist-led storytelling that makes listeners feel closer to the music they love. Apple Music Radio streams 24/7 and is available for free around the world.

“When we first launched Beats 1 it was a leap of faith, the first live global radio station for a digital world,” said Zane Lowe, Apple Music’s global creative director and radio host. “We knew we wanted to build something special where artists could come and tell their stories and fans could feel connected. Ten years on, Apple Music Radio is everything we hoped it would be. It’s a place where we can eventize music, a place where music comes first, always. I’m just as excited for what’s to come as I was on day one.”

Apple Music is also launching Replay All Time, a special version of the annual Replay experience that allows listeners to see and stream the songs they’ve played the most since joining Apple Music. With Replay All Time, subscribers can stream this Replay playlist from the Home tab in Apple Music.

© Business Wire 2025.

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