Air pollution is a major environmental and health threat. To tackle it, the Italian company ISCLEANAIR has developed an industrialised APA – a unique innovative air cleaning system that reduces the broadest spectrum of harmful pollutants, including ammonia, methane, and CO₂, directly from the air. To scale up and reach new markets, ISCLEANAIR turned to Green Assist for tailored advisory support.
APA (short for Air Pollution Abatement) is a modular, water-based system that cleans the air without filters or chemicals in places such as farms, factories, buildings, industrial sites, urban areas, and transport hubs. Recognised as a Best Available Technology (BAT) under EU environmental frameworks, APA has already been deployed across Europe with demonstrated impact in indoor and outdoor sectors, helping to significantly to reduce emissions, support biodiversity, improve energy efficiency, and actively combat climate change.
Although the technology was already proven, the company needed support to refine its business model, attract new partners and investors, and continue expanding its areas of value creation and target markets. To support its scale-up, ISCLEANAIR turned to Green Assist for assistance. Between August 2024 to April 2025, Green Assist provided tailored advice on strategic planning, business and financial modelling, market validation, and investment planning. This helped ISCLEANAIR to strengthen its value proposition, build a compelling case for international growth, and align with EU climate goals and biodiversity strategies.
The project is now moving into its next growth phase, with APA solutions recently included in the latest European Innovation Council Initiative. Strategically, it has already been operating in Europe, but also in the UK, India, the US, and soon Turkey. In addition, ISCLEANAIR recently completed a series of demonstration projects on UK farms, showing strong results in reducing livestock emissions. These outcomes confirm APA’s effectiveness in capturing CO₂ and ammonia in livestock settings – an innovation that could play a key role in decarbonising agriculture and improving animal welfare.
Fabio Galatioto, Chief Technology Officer of ISCLEANAIR, shared:
“We are fully prepared to meet new needs and proactively engage with emerging markets. Green Assist’s ongoing strategic support has been crucial to defining next steps and driving evolution: their experts not only recognised our challenges but also offered new insights, ideas, and concrete, actionable solutions. Their guidance has strongly strengthened the foundation of our growth and new plans, ensuring they are perfectly aligned to capture wide real market opportunities. Thanks to our rigorously validated and certified solutions, supported by robust industrial know-how and asset-backed business models, we can confidently expand our operations to new sectors and achieve sustained growth across all continents.”
ISCLEANAIR at Ecomondo
As a Green Assist success story, ISCLEANAIR was also prominently featured at Ecomondo on 5 and 6 November. The company joined CINEA at their stand to showcase APA, and also participated in the Green Assist session, where a representatives shared their experience with the advisory support and inspired potential beneficiaries. The event provided valuable visibility to the project and facilitated technical meetings with prospective industrial and commercial partners.
Giuseppe Spanto, Programme and Project Officer and Managing Director, stated:
“Our joy and pride in sharing the successful experience with Green Assist at Ecomondo are immense and fully supported by the entire ISCLEANAIR team. More than 10 years ago, at Ecomondo, our environmental idea received the national award for the green economy. Now, more than a decade later, participating in Ecomondo as a testimonial and a recent international success story means not only celebrating the results we have achieved over time but also expressing our gratitude for the support we received from institutions and partners throughout the years for the impact and undeniable value created, which has enabled solutions also to eliminate costs of inaction. Green Assist’s support has helped us turn some complex challenges into real opportunities for new growth and European innovation.”
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Green Assist aims to build a pipeline for high-impact green investment projects in sectors related to biodiversity, natural capital and circular economy, as well as in non-environmental sectors.
Learn more about how Green Assist can help you get free tailored support for your green project or contact us at cinea-green-assistec [dot] europa [dot] eu (cinea-green-assist[at]ec[dot]europa[dot]eu). To request advisory services from Green Assist, simply fill out this short form.