Assessing Valuation After a Sharp 20% Share Price Drop

Pop Mart International Group (SEHK:9992) shares have faced a slide of 20% over the past month, prompting investors to take a closer look at what is driving the change and how it affects valuation.

See our latest analysis for Pop Mart International Group.

The recent slide comes after a stellar run for Pop Mart International Group, as the 1-year total shareholder return stands at an impressive 183%. While the share price dropped nearly 20% in the last month, momentum is still positive in a broader context, which hints that changing perceptions around risks and growth potential are driving near-term volatility.

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With shares retreating sharply after such a strong run, investors are left to ask whether this recent dip means Pop Mart is trading below its true value, or if the market has already factored in all the future upside.

Pop Mart International Group trades at a price-to-earnings (P/E) ratio of 36.7x, which places it well above both the industry and peer averages. Compared to the last close price of HK$204.8, this high multiple suggests the market is pricing in substantial future growth for the company.

The price-to-earnings ratio measures how much investors are willing to pay for each dollar of earnings, making it a central gauge of market optimism about future profitability. For a consumer company experiencing rapid growth in Hong Kong’s specialty retail segment, a higher P/E can signal investor confidence in ongoing expansion and high earnings potential.

However, Pop Mart’s P/E is more than double the Hong Kong Specialty Retail industry average of 12x and significantly exceeds the estimated fair price-to-earnings ratio of 27.1x. This indicates that the stock is being priced at a marked premium to both its immediate competitors and what regression analysis suggests is appropriate for its growth and earnings profile. If the company cannot maintain its current rate of expansion, the multiple may revert closer to sector norms or its fair value, potentially leading to a valuation reset.

Explore the SWS fair ratio for Pop Mart International Group

Result: Price-to-Earnings of 36.7x (OVERVALUED)

However, slowing revenue momentum or disappointing earnings in future quarters could challenge the high expectations that are built into Pop Mart’s current valuation.

Find out about the key risks to this Pop Mart International Group narrative.

Looking through the lens of our DCF model, Pop Mart International Group appears undervalued and is trading about 30% below the estimated fair value. While the market is pricing in high growth using earnings multiples, this approach suggests significant upside remains if the company achieves its forecasts. What explains this big disconnect between models?

Look into how the SWS DCF model arrives at its fair value.

9992 Discounted Cash Flow as at Nov 2025

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Pop Mart International Group for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 870 undervalued stocks based on their cash flows. If you save a screener we even alert you when new companies match – so you never miss a potential opportunity.

If you have your own perspective or prefer to dig deeper into the numbers, crafting your take on Pop Mart International Group is quick and easy. Do it your way.

A good starting point is our analysis highlighting 3 key rewards investors are optimistic about regarding Pop Mart International Group.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include 9992.HK.

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