Press Release ·
The collaboration brings Acast’s 1 billion quarterly podcast listens to a wider array of demand sources, making its premium podcast advertising inventory more efficiently and extensively accessible globally.
Acast today announces a global partnership with Magnite (NASDAQ:MGNI), the world’s largest independent sell-side advertising platform. This strategic collaboration will make Acast’s extensive premium podcast inventory – encompassing more than 140,000 podcasts that generate more than 1 billion listens quarterly – available to advertisers via Magnite’s infrastructure.
This partnership enhances the global accessibility of podcast advertising inventory, and directly addresses the increasing demand from media buyers for streamlined, unified access to audio advertising alongside digital video formats. By integrating Acast’s podcast inventory into Magnite’s platform, advertisers can now seamlessly plan and execute omnichannel campaigns across podcasts, Connected TV (CTV), and online video (OLV) from a single interface.
The collaboration leverages a multi-faceted programmatic approach, including Programmatic Guaranteed (PG) and Private Marketplace (PMP deals). This broader access is expected to drive enhanced campaign performance for brands, while simultaneously opening new demand sources and monetization opportunities for Acast’s vast network of creators.
“We’re seeing a significant shift as more advertisers strategically incorporate podcasts into their multichannel campaigns. Our partnership with Magnite is pivotal, enabling media buyers to seamlessly access our premium podcast inventory and precisely connect with highly engaged listeners, all while driving powerful new monetization avenues for our creators” says Greg Glenday, CEO at Acast.
About Acast
Since 2014, Acast has been building the world’s most valuable podcast marketplace, creating the technology that connects podcast creators, advertisers and listeners. Its marketplace spans more than 140,000 podcasts, 3,300 advertisers and one billion quarterly listens. Crucially, those listens are monetised wherever they happen – across any podcast app or listening platform.
The company operates worldwide, with headquarters in Stockholm, Sweden. Acast is listed on the Nasdaq First North Premier Growth Market (ACAST.ST). Certified Adviser is FNCA Sweden AB.
From the Podnews directory
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.