Labubu craze: A (somewhat) deep dive inside the viral toy sensation

In the latest episode of “Matt About Town,” WTOP’s Matt Kaufax puts on his somewhat serious investigative cap on to learn more about what makes the Labubu so appealing.

This page contains a video which is being blocked by your ad blocker.
In order to view the video you must disable your ad blocker.

What makes the viral Labubu toy so popular?

Is it a plushie, a rare collectible or a fashion accessory?

Whatever you think its purpose is, there’s no denying the enigmatic “Labubu” is causing quite the stir across the world.

It has wide eyes, nine sharp teeth, tall, floppy ears and fur all over.

At this point, whether you wanted to learn about them or not, you’ve probably seen videos of these demonic, yet surprisingly cute, fluffy accessories known as Labubus in videos online.

In the latest episode of “Matt About Town,” WTOP’s Matt Kaufax puts his somewhat serious investigative cap on to learn more about what makes the Labubu so appealing.

The investigation took Matt to City Center D.C., where a recent “Labubu Meetup” brought out hundreds of influencers, who all showed off their incredible collections.

Hear “Matt About Town” first every Tuesday and Thursday on 103.5 FM!

If you have a story idea you’d like Matt to cover, email him, or chat with him on Instagram and TikTok.

Check out all “Matt About Town” episodes here!

Get breaking news and daily headlines delivered to your email inbox by signing up here.

© 2025 WTOP. All Rights Reserved. This website is not intended for users located within the European Economic Area.


Continue Reading