The State of Self-Service Analytics: Results from TDWI’s Latest Research
Webinar Speaker: Fern Halper, TDWI VP Research, Senior Research Director for Advanced Analytics
Date: Monday, September 8, 2025
Time: 9:00 a.m. PT / 12:00 p.m. ET
Self-service Analytics has long been viewed as a cornerstone of data democratization, enabling business users to access, analyze, and act on data without heavy reliance on IT. It promises faster insights, greater agility, and broader data literacy across the enterprise.
TDWI research finds that while enthusiasm remains high—with over 60% of organizations reporting leadership support for self-service analytics—actual usage still lags. Most organizations report that less than half of their business users are actively engaging with self-service tools. Challenges persist around data literacy, tool diversity, and governance, even as innovations like generative AI begin to lower technical barriers and redefine the user experience.
Join Fern Halper, Ph.D., VP of Research at TDWI, and experts from Precisely as they discuss the results of the research and what it means for organizations. Learn how enterprises are addressing adoption challenges, modernizing infrastructure, and incorporating generative AI to close the gap between vision and execution in self-service analytics. Topics include:
- Key findings on the current maturity of self-service analytics programs
- The role of culture, literacy, and governance in enabling self-service success
- How generative AI is changing user engagement with data
- Best practices for scaling self-service analytics across the enterprise
Guest Speaker
Andrew Hayden
Senior Product Marketing Manager
Precisely
Andrew Hayden is a principal product marketing manager at Precisely, overseeing programs for Precisely’s Automate portfolio of SAP automation solutions. Mr. Hayden spent over 25 years in marketing, consulting and entrepreneurial roles working for himself and others. During his career he has managed marketing programs and departments for some of the largest companies in the world including IBM, SAS institute, Siemens and Coca-Cola, as well as overseeing marketing for Nortel Global Services group. In addition, he has held senior marketing positions for multiple startup companies and consulted with other early-stage technology startups.
Date: September 8, 2025
Time: 9:00 am PT
Fern Halper, Ph.D.