The collaboration will help simplify processes, improve speed to market, enhance compliance agility and create a foundation for future growth. The agreement will also provide BAT with access to Accenture’s comprehensive technological capabilities – including analytics and Agentic AI solutions – as well as its global learning capabilities, helping upskill BAT employees across the globe.
The transition of BAT’s Supply Network Operations is a strategic opportunity to bring world-class expertise to Accenture’s end-to-end supply chain and operations team and co-create a differentiated and market leading capability, at scale – powered by data, AI and tech.
Completion of this transaction is subject to receipt of relevant regulatory approvals and certain other matters.
The cross-border Baker McKenzie team was led by Global M&A Chair, Jannan Crozier, with Steve Holmes and Sue McLean leading on the commercial agreements.
The wider Baker McKenzie team included:
• Corporate: Robert Adam, Tanya Seitz, Ryan Howlett, Ambrose Teo, Eli Clinton-Davis
• Commercial: Harry Kirkwood, Jess Steele
• Competition: Samantha Mobley, Carmen Gillis, Zeyang Gao
• Employment: Carl Richards, Julia Wilson, John Bracken, Annabel Mackay, Felipe Graham
• Compliance: Ben Smith, Alison Stafford Powell, Courtney Mackness, Kier Burbidge
• Tax: Oliver Pendred, Ed Lucas
• Legal Project Management: Sophie Martin, Cedric Balmot
Commenting on the deal Jannan Crozier said: “We are proud to have supported BAT on this landmark global partnership, which will further strengthen its operational agility and future-readiness through cutting-edge technology and innovation. This deal is a testament to Baker McKenzie’s ability to advise on complex, transformative transactions that span multiple jurisdictions and practice areas. Our deep sector knowledge and collaborative approach allowed us to deliver a seamless solution that supports BAT’s strategic ambitions and positions them at the forefront of their industry.”