Assessing Valuation Following Gucci License Loss and Retail Headwinds

Coty (COTY) finds itself navigating a complex period after reporting adjusted profit below expectations. This was driven by its ongoing exit from the Gucci fragrance license and reduced orders from major retail partners.

See our latest analysis for Coty.

Recent weeks have brought a steady drumbeat of news, from Coty’s lawsuit over the Gucci beauty license loss to board changes and new earnings guidance. While uncertainty around its fragrance partnerships lingers, the market’s mood is clear: Coty’s year-to-date share price return stands at -48.98%, and its one-year total shareholder return has slipped to -51.39%. The trend shows momentum is still fading both short and long term, putting the focus firmly on management’s strategy for a turnaround.

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With shares now trading at a significant discount to analyst targets, amid ongoing legal and operational uncertainty, the key question is whether Coty is undervalued, or if the market is already factoring in all future risks and rewards.

On a narrative basis, Coty’s fair value estimate of $5.04 sits well above its latest close at $3.50, hinting at a sizable disconnect and drawing fresh attention to the financial expectations and assumptions that power this view.

Innovation-led launches, including blockbusters such as HUGO BOSS Bottled Beyond, additional high-profile fragrance releases, and an aggressive expansion into the rapidly growing body/perfume mist category, are set to benefit from the surging demand for prestige scenting products across diverse demographics. This supports revenue gains and sustains high profitability.

Read the complete narrative.

Want to know the numbers behind this upside? The future of Coty’s valuation hangs on a bold turnaround: reinvention, premium demand, and a profitability surge. The secret lies in breakthrough earnings estimates, profit margin improvements, and a narrative betting big on Coty’s brand power. Uncover what analysts are really projecting behind the scenes.

Result: Fair Value of $5.04 (UNDERVALUED)

Have a read of the narrative in full and understand what’s behind the forecasts.

However, persistent retailer destocking and ongoing weakness in the beauty category could delay Coty’s turnaround, despite recent optimism about innovation and premium demand.

Find out about the key risks to this Coty narrative.

If you see things differently, or want to chart your own path, it only takes a few minutes to dive into the data and shape your own view. Do it your way.

A good starting point is our analysis highlighting 3 key rewards investors are optimistic about regarding Coty.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include COTY.

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