- Meghan Markle shared a new photo on the As Ever Instagram to celebrate her 44th birthday.
- The founder also announced the upcoming release of a “new vintage,” a.k.a. a 2024 Napa Valley Rosé.
- As Ever’s previous product launches have sold out in mere hours due to high demand.
Meghan Markle is celebrating her 44th birthday with another easy breezy outfit that embodies her pre-royal, California cool aesthetic. The mom-of-two was captured on the As Ever Instagram on Monday, August 4 wearing a chic linen spaghetti strap dress and a wide-brim straw hat. Suffice to say she had quite the birthday glow.
“Celebrating the woman behind it all,” the caption read. “She pours her heart, vision & magic touch into every detail, and today, we raise a glass to her! Happy birthday to our founder @meghan.”
Instagram/@aseverofficial
As Ever also celebrated its founder by announcing the return of its Napa Valley Rosé, which will be available in a new vintage starting tomorrow, August 5, at 3 pm EST. The first batch of rosé sold out in under an hour when it launched on July 1 and fans have been eagerly anticipating a restock ever since.
“Harvested under the California sun, this dazzling vintage embodies everything we love—it’s where timeless elegance meets the spirit of summer,” read statement from the brand, which called the new bottles “exceptional.”
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It also promised that “more As Ever products are being restocked shortly.” It did not specify whether that referred to its crepe mix, shortbread mix, honey, tea, or the product that started it all: the jam. The famous fruit preserves sold out in under an hour back in April.
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In light of the jam’s popularity, As Ever increased its inventory nearly 10 times that of the first collection when it released the rest of its offerings in June. Everything on the site sold out within four hours. At the time, Markle took to Instagram and told her followers, “I can’t believe it.”
As Ever also spoke exclusively to InStyle following the launch: “The response to this collection has been truly overwhelming and beyond what we anticipated, even with increased production capacity,” a spokesperson said. “While we did significantly scale up quantities, the demand has consistently outpaced our projections.”