Munich. At the IAA Mobility in Munich from 9 to 14
September, MINI will transform the city into its own stage at two
well-known locations: an impressive Open Space at Max-Joseph-Platz,
and a central brand appearance in the MINI Pavillion at Lenbachplatz,
presenting MINI’s brand DNA at the world’s largest mobility event. The
highlight is the world premiere of two exclusive JCW showcars, created
as part of an exciting collaboration.
MINI Pavillion: MINI unveils exclusive JCW
showcars.
MINI’s racing background is not only evident
from its recent success at the 24-hour race at the Nürburgring:
motorsport has been part of the brand’s essence from the very
beginning. As part of the IAA, two unique MINI John Cooper Works
showcars are celebrating their world premiere, the result of an
inspiring collaboration.
For the duration of the IAA, the MINI
Pavillion puts the models centre stage in a spectacular display. The
showcars, which combine the brand’s unmistakable racing enthusiasm
with the spirit of a world-famous lifestyle brand, can be admired at
Lenbachplatz. For this, the MINI Pavillion will be extensively
remodeled, and dedicated entirely to the John Cooper Works brand.
- MINI Pavillion: Lenbachplatz 7a, 80333 München
MINI at Open Space: Heritage and humour at
Max-Joseph-Platz.
A metropolis within a metropolis: With
its appearance at the Open Space, MINI brings the vibrant city centre
of London to the noble Max-Joseph-Platz in Munich’s old town. An
elaborately staged backdrop recreates the heart of the city and
presents the brand’s British identity, including its humour in many details.
With the Bayerische Staatsoper and the Residenztheater in the
background, the focus of Open Space is the all-electric models of the
new MINI family, the high-performance MINI John Cooper Works Electric,
MINI Service and MINI Experience Modes.
With the MINI John
Cooper Works Electric, MINI Aceman SE and MINI Countryman SE ALL 4,
visitors will be able to experience three all-electric MINI models up
close. Max-Joseph-Platz is also the starting point for test drives in
cooperation with SIXT: true to the motto “Only MINI Can Do”,
visitors can take all-electric MINIs from the new MINI family out onto
the city’s streets from here.
- MINI Open Space: Max-Joseph-Platz 2, 80539 München
MINI at the IAA: Community Day unites fans of the
brand.
Fans of MINI can also become part of the IAA
Mobility this year: at the “Community Day” on 13 September,
MINI clubs will come together for a drive with their personal MINIs.
Starting at Gut Kaltenbrunn on Lake Tegernsee, the route leads through
Munich and ends with an inspiring get-together with music, BBQ and
dialogue with the community in the MINI Pavillion.
The IAA: a platform for experts and enthusiasts.
As one of the largest and most important international
automotive trade fairs, the International Motor Show (IAA) offers
manufacturers, journalists and other enthusiasts a platform for
dialogue on the topics of mobility, innovation and technology every
two years. The IAA Mobility 2025 is organised under the slogan
“It’s All About Mobility”. As part of the event, innovations
and concepts will be presented in four formats – at the IAA Summit,
the IAA Conference, the IAA Open Space and the IAA Experience – as
well as at MINI in the MINI Pavillion at Lenbachplatz. Over half a
million visitors were counted at the last IAA 2023 in Munich.
In case of queries, please contact:
Corporate Communications
Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com
Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de
MINI John Cooper Works Electric (electricity consumption combined:
15,6 – 15,3 kWh/100 km according to WLTP; CO2 emissions combined: 0
g/km; CO2-class: A; Range in km according to WLTP: 371 – 363).
MINI Aceman SE (WLTP combined: Power consumption 14,8-14,0
kWh/100 km; CO2 emissions 0 g/km; CO2 class A).
MINI Countryman SE ALL4 (electricity consumption combined: 18.5
– 16.8 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km;
CO2-class: A; Range in km according to WLTP: 399 – 432).