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Advertising agency WPP has struggled to stem an exodus of customers at the same time that it is tailoring its business model to address the changes which have been wrought across the industry through digitalisation and artificial intelligence.
Takeover speculation gave the company’s shares a small boost this week, but its market valuation remains almost two-thirds lower over the past 12 months.
Clearly, the commercial challenges it faces required fresh perspectives. Philip Jansen joined as non-executive chair towards the end of 2024, while Cindy Rose was appointed as chief executive in September of this year.
Between them, the two principals collectively acquired £286,900 worth of shares on November 13. Rose recently reassured shareholders that “in [her] first 60 days we are already moving at pace, with some initiatives already announced and more to come”.