Pop culture has long existed on the fringes in Pakistan, tucked away in online communities, niche fan groups, and private conversations. But events like Geek Con Lahore, powered by PUBG MOBILE, are changing that narrative. By bringing together the many faces of pop culture – from anime and cosplay to gaming, comics, music, and film – Geek Con is carving out physical space for cultural expression that’s vibrant and youthful.
Conceptualized as a multi-genre festival, Geek Con brings together fans, cosplayers, storytellers, and creators to celebrate communities that have grown online and are now stepping into the spotlight. From Japanese animation and indie comics to competitive gaming, the event puts shared passions front and center.
And none of this would have the same impact without the backing of PUBG MOBILE, a driving force behind Pakistan’s digital entertainment boom. Whether it’s amplifying local culture through gameplay, empowering the Esports scene, or crafting immersive in-game experiences, the platform has become a key player in pushing boundaries. At Geek Con, it anchored much of the energy and excitement, helping turn niche interests into mainstream celebrations.
Held on August 2 and 3 at Lahore’s Alhamra Arts Council, the festival saw the PUBG MOBILE stall instantly stand out. Shaped like the game’s iconic helmet, it drew massive crowds. Visitors stepped inside to meet their favorite PUBG MOBILE characters, explore the game’s universe, take part in cosplay contests, and walk away with exclusive merchandise. The experience merged digital gameplay with real-world interaction, giving fans a chance to connect with the game – and with each other – in person.
PUBG MOBILE also brought music into the mix with a high-energy live performance by rap duo Young Stunners on the second day of the event. The collaboration is already reflected in-game through the Young Stunners Voice Pack, available in both Urdu and English – adding a local flavour to the PUBG MOBILE experience for Pakistani players.
Across two vibrant days, Geek Con drew in enthusiastic crowds eager to explore and engage. The energy throughout made it clear that the appetite for pop culture in Pakistan is only growing. Events like these are essential in today’s time. They give space to a new kind of creativity and help introduce global trends like anime and cosplay into the local landscape.
With brands like PUBG MOBILE backing this shift and fans turning out in numbers, Geek Con proved that the future of entertainment in Pakistan is diverse, creative, and ready to be seen.