Isabel Marant blended her signature softness with an edge for resort, in a collection that took notes from Victorian romanticism and 1980s attitude.
Building on the strong tailoring seen the previous season, artistic director Kim Bekker softened the silhouette ever so slightly with flowing fabrics, rounded shoulders, and subtle detailing such as lace and delicate, fabric-covered buttons.
Faux fur coats were cinched at the waist and came with voluminous, rounded sleeves as a nod to Victorian fashion, while leather jackets adopted an ’80s edge, softened by delicate embroidery and laser-cut floral patterns.
The collection leaned heavily into textiles for a relaxed, feminine feel: think washed cotton-linen blends, soft velvets, laser-cut lace, and guipure bobbin stitching motifs for added depth and dimension. Bekker played with prints, mixing Western-inspired and petite Victorian florals, as well as motifs in metallic studs.
The brand’s bestselling low-heeled, slouchy boot was reimagined this season with laser cutouts, in a cute heart motif or a half-moon shape that breathed with swish and movement.
Matching the men’s collection, colors were toned-down and dusty, such as a soft pink and a sandy beige.
Bekker said sales of accessories and jewelry have been strong across seasons, and faux fur coats from the winter collection sold particularly well. However, buyers are more cautious and seeking out essentials that strongly communicate the DNA of the brand.
“They want to have the total look, or the one iconic piece that really reflects the brand or the season,” she said. “And we try to play into this.”
Hence the new twists on Marant’s elevated classics that appeal across markets. The collection carried all the markers of the label’s Parisan cool-girl, boho chic look, with an on-trend cowboy edge.