Assessing Valuation After Recent Modest Gains Catch Investor Attention

Mattel (MAT) shares have shown modest gains over the past month, catching some attention from investors looking to understand recent movements. While the news front has been quiet, the steady performance warrants a closer look at underlying metrics.

See our latest analysis for Mattel.

Mattel’s recent momentum is hard to ignore, with a 7.5% share price return over the past month and an impressive 11.8% gain year-to-date. These moves build on a solid foundation, as the company has also delivered a 6.1% total shareholder return over the last year. This may signal that investor confidence could be gradually gaining traction.

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With shares trading about 20 percent below analyst targets and modest underlying growth, is Mattel overlooked by the market, or is optimism already reflected in its price? Is this a genuine buying opportunity, or is future growth already accounted for in the current price?

Mattel is currently trading at a price-to-earnings (P/E) ratio of 14.3x, which reflects how investors value its earnings relative to the share price. At the last close of $19.83, this multiple suggests the stock is attractively priced, especially when compared to its fair value metrics.

The P/E ratio is widely used for consumer durables companies because it helps investors assess how much they are paying for each dollar of earnings. For Mattel, being priced at 14.3x earnings indicates a market expectation of steady, but not exceptional, profit growth.

This valuation appears even more appealing in context, as the industry average stands at 21.2x. This means Mattel is being valued at a significant discount to its global peers. Additionally, our estimated Fair Price-to-Earnings Ratio for Mattel is 15.3x, which is higher than where the shares are currently trading. If market sentiment were to shift toward the fair or industry multiple, the share price could move up meaningfully.

Explore the SWS fair ratio for Mattel

Result: Price-to-Earnings of 14.3x (UNDERVALUED)

However, softer revenue growth or unexpected industry headwinds could quickly offset the current momentum and affect the stock’s valuation in the future.

Find out about the key risks to this Mattel narrative.

Looking at Mattel through the lens of our DCF model offers a sharper contrast. The SWS DCF model estimates a fair value of $46.10 per share, which is substantially higher than the current market price. This suggests the stock could be deeply undervalued if the growth assumptions hold up. Could this large gap signal greater upside, or are investors missing risks hidden in future projections?

Look into how the SWS DCF model arrives at its fair value.

MAT Discounted Cash Flow as at Nov 2025

Simply Wall St performs a discounted cash flow (DCF) on every stock in the world every day (check out Mattel for example). We show the entire calculation in full. You can track the result in your watchlist or portfolio and be alerted when this changes, or use our stock screener to discover 926 undervalued stocks based on their cash flows. If you save a screener we even alert you when new companies match – so you never miss a potential opportunity.

Whether you agree with this analysis or prefer drawing your own conclusions from the numbers, you can review the data and shape your own story in just a few minutes, or simply Do it your way

A great starting point for your Mattel research is our analysis highlighting 3 key rewards and 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

Companies discussed in this article include MAT.

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