The creative world is mourning the loss of Sompat Trisadikun, Chief Creative Officer at Grey Thailand, who passed away suddenly over the weekend.
The highly respected creative leader was widely recognized by the industry over the years, winning numerous international and regional awards, including honors at D&AD, Cannes Lions, One Show, Clio Awards, AdFest, and Spikes Asia, most recently bringing home Gold, Silver, and Bronze Lions in Cannes.
Before joining Grey Thailand in 2023, Sompat was Chief Creative Officer at Publicis Groupe Thailand, and prior to that, he spent over 15 years in creative leadership at Leo Burnett Thailand.
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In a post on LinkedIn, Grey wrote:
“Today, our hearts are heavy as we announce the passing of Sompat Trisadikun, Chief Creative Officer of Grey Thailand, whose incredible spirit and brilliant mind left an indelible mark on our company and industry.
A beloved colleague and friend, Sompat was a kind force. Always positive, never losing his temper and cool. Every time he talked about ideas, we would notice an infectious smile on his face, as if saying: ‘I know what I am proposing is bending your brain, but isn’t it brilliant?’ And yes, it was brilliant more times than we can count. May Sompat’s attitude, ethics and brilliance stay as beacons to our industry and planet.
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We extend our deepest sympathies to his family, friends, and all who had the privilege of knowing him. Sompat’s legacy will forever be with us.”
In another post, Thailand-based AdFest described him as “a true advertising legend and a dear friend to so many. He was not only a titan of the industry but also a mentor, a collaborator, and an inspiration to generations of creatives. We will always remember him for his generosity, his sharp wit, and his infectious smile.”
In our recent interview, when asked about the unique elements of traditional Thai culture, storytelling, and values that are uniquely incorporated into Thai advertising, he told Guan Hin Tay:
“Thailand is known as the ‘Land of Smiles’ because happiness is a core value of Thai culture. Thai people are renowned for their sense of humor and their ability to find joy in everyday life.”
Sompat Trisadikun embodied the values of happiness and joy, and his warmth, talent, and creative spirit will be deeply missed.