Category: 3. Business

  • A&O Shearman on Perpetual Hybrid

    A&O Shearman on Perpetual Hybrid

    Terna S.p.A. has completed the placement of a perpetual, subordinated, hybrid, non-convertible European Green Bond issue with a nominal value of EUR850 million, intended for institutional investors. 

    This transaction represents, for Terna and for the domestic market as a whole, the first perpetual hybrid bond issuance in Green Bond Standard format (i.e., in line with the requirements of EU Regulation 2023/2631 on so-called “green bonds”).

    A&O Shearman advised the financial institutions acting as joint  Lead managers in the transaction.

    In accordance with EU Regulation 2023/2631, it is expected that the net proceeds from the issue will be used to finance or refinance the Company’s “eligible green projects”, identified or to be identified based on Terna’s Green Bond Framework, drawn up in July 2025 and aligned to the “Green Bond Principles 2025”, published by the International Capital Market Association (ICMA), and to the EU Taxonomy, aimed at facilitating sustainable investments.

    The issue is structured as a single tranche bond and will pay a fixed annual coupon of 3.875% until the first reset date (February 2, 2032). From this date, should the bond have not been called, the hybrid bond will pay annual interests equal to the five-year Euro Mid-Swap rate plus an initial spread of 123 basis points. This will be increased by a further spread of 25 basis points from February 2, 2037 and an additional increase of 75 basis points from February 2, 2052.

    The bond is documented under Terna’s EUR4 billion Euro Medium Term Notes (EMTN) program, approved in June 2025 by CONSOB and admitted to listing on the MOT—Mercato Obbligazionario Telematico—managed by the Italian Stock Exchange (Borsa Italiana).

    The A&O Shearman team was led by partners Alessandra Pala and Cristiano Tommasi, supported by associate Marco Mazzurco and trainee Antonio Iuliano. Counsel Elia Ferdinando Clarizia advised on tax-related matters.

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  • Washington Post owner Jeff Bezos stays silent as employees brace for cuts | Washington Post

    Washington Post owner Jeff Bezos stays silent as employees brace for cuts | Washington Post

    While Washington Post employees remain in the dark about an impending round of cuts that could dramatically reshape the publication, the man that many hoped could soften or stop the blow, owner Jeff Bezos, has remained silent.

    So far, three staff-organized letters sent by Post employees to Bezos imploring him to protect the Post’s robust coverage have gone unanswered.

    The first plea went to Bezos on 25 January, when about 60 people signed a letter asking him to protect the company’s foreign news operation, which is rumored to be a major target of cost-cutting.

    Two days later, employees sent Bezos a letter asking him to preserve the newspaper’s local coverage, which is also said to be at risk for heavy cuts.

    “Should you allow Post management to lay off the local staff, which has been cut in half in the last five years, the effect on this region and the people in it will be immeasurable,” the staffers wrote. “We care deeply about the DC area, and we know you do, too.”

    At the end of last week, the publication’s White House reporters sent a letter to Bezos urging him to avoid cutting coverage areas central to its readership. Post staffers have also filmed and posted videos on social media urging Bezos to “#savethepost”.

    While Post chief executive Will Lewis has been included on at least one of the emails, the letters have been addressed to Bezos, who some staffers hope might be more persuadable. (Matt Murray, the Post’s top editor, has had private discussions with several Post journalists in recent weeks, according to a source with knowledge of the situation.)

    “As the Post’s [owner], Bezos is ultimately making the call on these cuts,” said a Post staffer who signed one of the letters but was not authorized to comment. “He also has enough money to do whatever he chooses here. Reporters across the newsroom want to be sure he understands the magnitude of the devastating cuts that we all expect are coming.”

    Emails sent by the Guardian to Bezos and a representative at the company he founded, Amazon, have not been returned. A Post spokesperson declined to comment on the rumored cuts.

    The Post staffer described the mood at the paper as “funereal”, with many expecting the cuts to come in the next few days – though the publication still has not acknowledged or confirmed that anything is happening. A rally to protest the cuts has been scheduled for outside the Post’s headquarters on Thursday.

    On Monday, the union representing most Post employees called out Bezos in a series of posts on Twitter/X. “If @JeffBezos follows through with his reported plan to decimate the Post’s newsroom, it will be a huge indictment of his supposed business prowess,” the account wrote. “How else to explain his failure to monetize some of the world’s most award-winning, agenda-setting journalism?”

    Some Post staffers also noted that Bezos has not yet commented on the 14 January raid of a Post reporter’s home, even though many groups that advocate for journalists decried the government’s tactics as unprecedented and dangerous. Cameron Barr, a former managing editor of the Post, called out Bezos for his silence in a post on LinkedIn, writing: “It’s not just the chest-thumping overreach of the Trump administration that will crush American freedoms – it’s the silence of its enablers.”

    Amazon and Bezos have also faced criticism for spending approximately $75m to acquire and promote a documentary about Melania Trump – particularly after Bezos faced accusations of cozying up to Trump by killing the Post’s planned endorsement last fall of Kamala Harris for president.

    Glenn Kessler, who ended a 27-year-long career at the Post last year, expressed cautious optimism about the campaign to reach Bezos. “That kind of pushback might have an impact,” he said. “We don’t really know until we see what the actual result is.”

    Kessler said he and a few other reporters had lunch with Bezos, who purchased the paper in 2013, after Donald Trump’s victory in the 2016 election. “He wanted to hear war stories and that sort of thing,” he recalled. “He was quite interested in what people did. He had this great laugh, and he seemed quite engaged.”

    But Kessler was heavily critical of Bezos’s handling of the Harris endorsement and his decision to refocus the section’s opinion page to prioritize writing “in support and defense of two pillars: personal liberties and free markets”, decisions that led to the resignation of a top editor and quickly cost the Post hundreds of thousands of subscribers.

    “Even before these cuts, you can question the quality of Bezos’s stewardship,” Kessler said. “The sense I get is that he’s not nearly as engaged with the Post as he once was. If you’re not really that engaged or invested in the thing that you own, the easiest thing to do is to cut back the money you’re losing on it.”

    “I think it’s hard to overestimate how excited the journalists and editors were when Bezos bought the company,” recalled political journalist Chris Cillizza, who worked at the Post from 2006 to 2017. “The richest man in the world buys the company and he says all the right things. I think people were slower to see that something had changed because they wanted to believe so badly that the original sense we had of Bezos was it.”

    Cillizza remembered being skeptical when Bezos said he intended the Post to be profitable. “I remember thinking to myself even then, in 2013: ‘Man, that’s going to be tough.’”

    While Bezos has stayed silent about potential cuts to the Post, and ignored an effort by the union last year to get him to visit the newspaper, he was more visibly engaged with one of his other companies on Monday, the spaceflight startup Blue Origin.

    Bezos was on hand to meet secretary of defense Pete Hegseth, who last November called the Post’s reporting “fake news”, during a visit to the company’s facility in Florida. “Great to see you,” Bezos told Hegseth. “Welcome – it’s an honor to have you.”

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  • 53% EU enterprises used paid cloud services in 2025 – News articles

    53% EU enterprises used paid cloud services in 2025 – News articles

    In 2025, 52.7% of EU enterprises used paid cloud computing services (i.e. online services used to access software, computing power, storage capacity, etc.), marking a 7.4 percentage point (pp) increase compared with 2023. A more substantial increase was registered compared with 2014, when 17.8% of enterprises used paid cloud services.

    The highest shares of enterprises that used paid cloud computing services in 2025 were recorded in Finland (79.2%), Italy (75.6%) and Malta (74.9%). At the other end of the scale, less than a quarter of enterprises in Romania (24.9%), Greece (24.3%) and Bulgaria (17.8%) used such paid services.

    Between 2023 and 2025, the use of paid cloud computing services increased in most countries, with Lithuania (+19.7 pp), Italy (+14.2 pp) and France (+13.7 pp) experiencing the highest rise. 

    Source dataset: isoc_cicce_use

    E-mail, office software and file storage – most popular cloud services in 2025

    Data show that in 2025, most EU enterprises used paid cloud computing for e-mail services (85.2%), office software (71.7%) and file storage (71.5%). Security software applications (65.5%), finance or accounting software applications (58.2%) and hosting for the enterprise’s database (45.5%) were also popular. 

    Enterprises also used paid cloud service for enterprise resource planning software (30.1%), computing power to run the enterprise’s own software (28.2%), customer relationship management software (27.9%) and lastly, for computing platforms for application development, testing or deployment (26.1%).

    Enterprises using paid cloud computing services by type, EU, 2025  (% of enterprises). Horizontal bar chart. Link to ful dataset.below.

    Source dataset: isoc_cicce_use

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  • January 2026 euro area bank lending survey

    January 2026 euro area bank lending survey

    3 February 2026

    • Banks tightened credit standards for firms, citing higher perceived risks amid lower risk tolerance
    • Credit standards eased slightly for housing loans, but tightened further for consumer credit
    • Small increase in demand for loans to firms, while demand for housing loans grew moderately
    • Trade tensions and related uncertainty added to tighter credit standards and dampened loan demand

    According to the January 2026 bank lending survey (BLS), euro area banks reported an unexpected net tightening of credit standards (banks’ internal guidelines or loan approval criteria) for loans or credit lines to enterprises in the fourth quarter of 2025 (net percentage of banks of 7%; Chart 1). Banks reported a small net easing of credit standards for loans to households for house purchase (net percentage of -2%), whereas credit standards for consumer credit and other lending to households tightened further (net percentage of 6%). For firms, the net tightening in the fourth quarter followed a smaller net tightening of credit standards in the third quarter, surpassing the expectations reported by banks in the previous survey round (1%). Concerns about the outlook for firms and the broader economy, as well as banks’ lower risk tolerance, contributed to tighter credit standards. Banks indicated a small net easing of credit standards for housing loans, which they had not expected, and a further net tightening of credit standards for consumer credit, which was above the expectations they had reported in the prior quarter. For housing loans, competition had an easing impact on credit standards, while risk perceptions had a tightening impact. Banks’ lower risk tolerance and higher risk perceptions were the main drivers of the tightening for consumer credit. For the first quarter of 2026, banks expect a moderate further net tightening of credit standards for firms, a slight tightening for housing loans and a more marked tightening for consumer credit.

    Banks’ overall terms and conditions (the actual terms and conditions agreed in loan contracts) tightened for loans to firms and consumer credit, while they eased for housing loans.

    Banks reported a net increase in the share of rejected loan applications for firms and consumer credit, while the share remained unchanged, in net terms, for housing loans. The net increase in share was higher than in the previous quarter for firms, but lower for households.

    In the fourth quarter of 2025, banks reported a continued small net increase in demand for loans or credit lines to firms (net percentage of 3%; Chart 2). This followed a similar net increase in loan demand in the previous quarter and exceeded the expectations reported by banks in that quarter (0%). Firms’ loan demand was primarily driven by an increase in demand for inventories and working capital and other financing needs, whereas fixed investment continued to make an overall neutral net contribution. Demand for housing loans continued to increase in net terms (net percentage of 9%), albeit more moderately, broadly in line with banks’ expectations in the previous quarter. Improved housing market prospects were the main driver of the increase in housing loan demand, while consumer confidence contributed negatively. Demand for consumer credit and other lending to households declined slightly (net percentage of -2%), following broadly unchanged demand in the third quarter and being somewhat lower than what banks had expected in the previous quarter. Lower consumer confidence dragged consumer credit demand down despite the continuing positive contribution from the level of interest rates. In the first quarter of 2026, banks expect a net increase in loan demand from firms and households.

    Banks’ access to retail funding and money markets deteriorated slightly in the fourth quarter of 2025, while it eased for debt securities and securitisations. Over the next three months, banks expect access to funding to remain broadly unchanged, except for a slight easing in debt securities funding.

    In response to new regulatory or supervisory actions, banks reported a net increase in their capital and holdings of liquid assets, although they indicated a temporary decline in risk-weighted assets. They also indicated a net tightening impact on credit standards stemming from the above-mentioned actions across all loan categories, with further net tightening expected for 2026.

    Banks reported a small net tightening impact of non-performing loan ratios and other credit quality indicators on their credit standards for all loan categories in the fourth quarter of 2025, with risk perceptions and risk aversion being the most prominent factors. In the first quarter of 2026, banks expect a further small tightening impact for loans to firms and for consumer credit, while they expect a broadly neutral impact for housing loans.

    Credit standards tightened in construction, wholesale and retail trade, energy-intensive manufacturing and commercial real estate (CRE) in the second half of 2025, with the net tightening being strongest in the manufacturing of motor vehicles. Tightening remained moderate in the overall manufacturing sector, while non-financial services other than CRE saw no or only small net tightening. Banks also reported a net increase in demand for loans in non-financial services other than CRE and no changes or just slight declines in other sectors in the second half of 2025. For the first half of 2026, banks expect either a further net tightening or broadly unchanged credit standards across the main economic sectors. They expect a net increase in loan demand for most sectors except for the manufacturing of motor vehicles, wholesale and retail trade, and CRE.

    Based on a new question concerned with the impact of changes in trade policies and related uncertainty, almost half of the BLS banks assessed their exposure as important. Banks reported a tightening impact on credit standards, mostly through a decrease in risk tolerance, and a dampening impact on demand for loans to firms. Banks expect a similar impact for 2026.

    The quarterly BLS was developed by the Eurosystem to improve its understanding of bank lending behaviour in the euro area. The results reported in the January 2026 survey relate to changes observed in the fourth quarter of 2025 and changes expected in the first quarter of 2026, unless otherwise indicated. The January 2026 survey round was conducted between 15 December 2025 and 13 January 2026. A total of 153 banks were surveyed in this round, with a response rate of 100%.

    Chart 1

    Changes in credit standards for loans or credit lines to enterprises, and contributing factors

    (net percentages of banks reporting a tightening of credit standards, and contributing factors)

    Source: ECB (BLS).

    Notes: Net percentages are defined as the difference between the sum of the percentages of banks responding “tightened considerably” and “tightened somewhat” and the sum of the percentages of banks responding “eased somewhat” and “eased considerably”. The net percentages for “Other factors” refer to an average of the further factors which were mentioned by banks as having contributed to changes in credit standards. Data are for the euro area and for the four largest euro area countries.

    Chart 2

    Changes in demand for loans or credit lines to enterprises, and contributing factors

    (net percentages of banks reporting an increase in demand, and contributing factors)

    Source: ECB (BLS).

    Notes: Net percentages for the questions on demand for loans are defined as the difference between the sum of the percentages of banks responding “increased considerably” and “increased somewhat” and the sum of the percentages of banks responding “decreased somewhat” and “decreased considerably”. The net percentages for “Other factors” refer to an average of the further factors which were mentioned by banks as having contributed to changes in loan demand. Data are for the euro area and for the four largest euro area countries.

    For media queries, please contact Benoit Deeg, tel.: +49 (0) 69 134495686.

    Notes

    • A report on this survey round is available on the ECB’s website, along with a copy of the questionnaire, a glossary of BLS terms and a BLS user guide with information on the BLS series keys.
    • The euro area and national data series are available on the ECB’s website via the ECB Data Portal. National results, as published by the respective national central banks, can be obtained via the ECB’s website.
    • For more detailed information on the BLS, see Köhler-Ulbrich, P., Dimou, M., Ferrante, L. and Parle, C., “Happy anniversary, BLS – 20 years of the euro area bank lending survey”, Economic Bulletin, Issue 7, ECB, 2023, and Huennekes, F. and Köhler-Ulbrich, P., “What information does the euro area bank lending survey provide on future loan developments?”, Economic Bulletin, Issue 8, ECB, 2022.

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  • Cyber and AI as major business risks – Allianz.com

    1. Cyber and AI as major business risks  Allianz.com
    2. Insurers face China AI surge as report ranks disruption as top threat  Insurance Asia
    3. Want To Know What Keeps Your Clients Up At Night? Spoiler Alert: It’s Cybersecurity And AI  Above the Law
    4. Japan insurance market lags as Asahi ransomware breach hits millions  Insurance Asia

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  • Samsung Launches Glasses-Free 3D Digital Signage Globally at ISE 2026, Defining a New Era in Immersive Commercial Displays

    Samsung Launches Glasses-Free 3D Digital Signage Globally at ISE 2026, Defining a New Era in Immersive Commercial Displays

    Display

    Global rollout begins today for the 85-inch Samsung Spatial Signage, expanding immersive 3D experiences across high-impact commercial environments

    Company unveils next-gen ultra-large signage, a new AI-powered content app and Enterprise partnerships for high-impact business environments

    2/3/2026

    Samsung Electronics Co., Ltd. today announced the expansion of its commercial display offerings, led by the global launch of Samsung Spatial Signage, at Integrated Systems Europe (ISE) 2026 in Barcelona. The announcement includes new AI-powered content capabilities through Samsung VXT, new additions to Samsung’s ultra-large commercial display lineup and expanded enterprise collaboration with Cisco-certified wide-format display solutions.

    “For commercial environments, bringing displays and content solutions together is becoming increasingly important,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Glasses-free 3D Spatial Signage, combined with new AI-powered capabilities in Samsung VXT, allows us to deliver a more integrated approach to immersive commercial displays, helping businesses create engaging experiences across a wide range of commercial environments.”

    Bringing Brands to Life Across a Range of Environments With Spatial Signage

    Spatial Signage (SM85HX) is Samsung’s industry-leading large format 3D digital signage that delivers an immersive visual experience. Using Samsung’s patented 3D Plate technology, it creates a sense of spatial depth positioned behind the LCD panel. Content retains the sharpness of 2D visuals while adding natural-looking 3D depth — without the need for specialized content or equipment such as 3D glasses. The display’s presentation naturally draws attention in retail, luxury, museum and entertainment settings, helping direct focus to key promotions, exhibitions or important information.

    The newly launched 85-inch Spatial Signage display features a 4K UHD resolution (2,160 x 3,840) in a 9:16 portrait format, which enables brands and venues to present 360-degree rotating visuals that show front, back and side views of a product or scene.

    Powered by Samsung’s industry-leading Quantum Processor, the display provides 4K UHD upscaling, 16-bit color mapping and dynamic HDR refinement to deliver sharper detail, smoother tonal transitions and consistent color accuracy. Additionally, an anti-glare panel helps maintain clarity under bright or challenging lighting conditions.

    B2B Display (general)

    Spatial Signage features an UltraThin Design with a slim 2-inch profile. Compatible with a Slim Fit Wall Mount, the display installs like conventional signage and integrates cleanly into compact or design-sensitive locations, without the bulky, box-like enclosures typically associated with traditional showcase-style displays.1 Spatial Signage is launching globally in an 85-inch model, with 32-inch and 55-inch sizes to follow.

    AI Studio, a new AI-powered content app within Samsung VXT,2 was showcased at ISE 2026 to demonstrate streamlined content creation for all Samsung signage connected to the platform. The app transforms static images into signage-ready video without the need for external tools or manual setup. Content created through VXT’s AI Studio app is automatically optimized with refined shadow detailing, adjusted margins and background treatments for Spatial Signage—creating more realistic and balanced visuals tailored for a wide variety of commercial environments.

    Recognized for its pioneering 3D capabilities, Spatial Signage has been named a CES 2026 Innovation Award Honoree in the newly introduced Enterprise Tech category, which made Samsung one of the first to be recognized in the category during its commercial debut at the show. Last year, the display was also named an IFA 2025 Innovation Award Honoree in the ‘Best in Emerging Tech’ category.

    Redefining Ultra-Large Signage for Bold Business Impact

    Samsung is reinforcing its leadership in ultra-large commercial displays with a growing lineup built for high-impact business environments. At ISE 2026, Samsung introduced the 130-inch Micro RGB signage (QPHX model) to commercial audiences for the first time. Previously unveiled at CES 2026 for the ultra-premium home entertainment market, the display features Samsung’s most advanced Micro LED technology to date. It combines micro-scale RGB LEDs with the Micro RGB AI Engine Pro to deliver vivid color expression and exceptional picture quality in an ultra-slim design, making it ideal for flagship retail and premium spaces.

    Also unveiled at ISE 2026 was the 108-inch The Wall All-in-One (MMF-A model) in 2K resolution, engineered to dramatically simplify large-format LED deployment. Like previous models (146-inch 4K and 2K, 136-inch 2K and 110-inch 2K), it reduces on-site setup time and labor compared to traditional LED walls. Installation is possible in as little as two hours, depending on display size.3 However, the new 108-inch model features a more compact, split-panel design that makes supersized LED installation as efficient as mounting two LCD screens rather than a full LED wall — all at a much faster pace.

    Together with the previously introduced 105-inch QPDX-5K and 115-inch QHFX models, the addition of the 130-inch Micro RGB Signage and The Wall All-in-One series gives businesses more ways to create immersive, ultra-large visual experiences across lobbies, showrooms, boardrooms and other high-impact commercial spaces. This expanded lineup reinforces Samsung’s 17-year leadership in the global digital signage market.4

    Advancing Enterprise Collaboration With Cisco and Logitech Partnerships

    Samsung’s 115-inch 4K Smart Signage (QHFX model) and 146-inch 2K The Wall All-in-One (IAB model) lead the industry in advanced ultra-large displays, offering seamless, immersive meeting spaces without the complexity of multi-screen setups. These models are the latest Samsung displays to be certified for compatibility with Cisco’s collaboration devices, joining the previously certified Samsung QMC lineup. Notably, Samsung The Wall All-in-One is the world’s first LED display to receive the certification.5

    Cisco certification follows a rigorous testing program to confirm the reliability of the display’s video interfaces and ensure optimized image quality for video meetings. It also confirms the visibility of displays within Cisco’s Control Hub management platform and verifies secure, seamless integration across meeting spaces. Together, these factors contribute to high-quality meeting experiences for participants and improved enterprise management for IT teams.

    Additionally, through a new partnership with Logitech, Samsung 4K Smart Signage QBC series is now included in Microsoft’s Express Install for Microsoft Teams Rooms, enabling fast, cost-effective meeting room setups. The offering combines Samsung displays with Logitech’s certified Microsoft Teams Rooms conferencing solution to simplify room installations, allowing them to be completed in under an hour.

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  • Kuehne+Nagel strengthens global air cargo connectivity through strategic expansion in Frankfurt

    Kuehne+Nagel strengthens global air cargo connectivity through strategic expansion in Frankfurt

    Kuehne+Nagel has signed a lease agreement with Fraport AG for a new 7,600 sqm air cargo facility in CargoCity South at Frankfurt Airport. Developed by Fraport AG, the facility marks a strategic investment in Kuehne+Nagel’s global air logistics network with the aim to strengthen air cargo connectivity across key international trade lanes. Completion and handover are set for the end of 2028. 

    Frankfurt Airport is a major global cargo hub. The facility provides airside access within the secure airport zone. It supports efficient cargo movements between the terminal and aircraft parking areas, reduces aircraft turnaround time for handling, and enables seamless transfers across Kuehne+Nagel’s operations.

    The layout features 16 gates and truck docks for efficient, scalable operations. It aims to improve logistics efficiency and boost flexibility to meet evolving customer and market needs. 

    Additionally, the facility design aligns with Kuehne+Nagel’s sustainability commitments. It has been awarded a German Sustainable Building Council (DGNB) gold standard certification, guaranteeing it will meet strict environmental standards. Besides LED lighting, heat pumps, EV charging stations, and smart metering, a large photovoltaic system will also be installed on the roof to generate renewable energy for the airport grid.

    With the new facility, Kuehne+Nagel will grow its total footprint in CargoCity South to over 20,000 sqm, confirming the company’s long-term commitment to Frankfurt Airport as a key global air cargo gateway. 

    “Frankfurt is a key global gateway in the Kuehne+Nagel air logistics network. As supply chains become more dynamic, our new cargo facility provides the infrastructure, capacity, and connectivity needed to support our growth ambitions and keep goods moving. This enables us to better serve customers in fast-growing sectors like healthcare, semiconductor, high tech, and cloud infrastructure,” says Martin Schaefer, SVP Air Logistics Germany at Kuehne+Nagel. 

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  • Gale surveyed more than 1,200 U.S. consumers

    Gale surveyed more than 1,200 U.S. consumers

    Social media has now been around long enough to know it can be an extremely powerful marketing channel, notably for lower-funnel advertisers. Even in the face of eroded signals on what gets them to click.

    So the timing is right to understand social platforms from a 2.0 point of view — at least that’s the thinking behind Gale agency’s research work into what it considers “emerging media.” And what it found is that the more a platform can deliver the feeling and growth of community, the more success brands can have marketing on that platform. 

    Gale, which is owned by Stagwell, surveyed more than 1,200 U.S. consumers to evaluate their relationships with traditional and emerging media. Digiday got a look at the findings from the report, called Connections Over Impressions. Ultimately, with more social platforms evolving their ad offerings, brands can essentially harness word-of-mouth in a 2.0 manner. 

    The report essentially found that brands need to assess such elements as platform momentum, ability to capture and hold attention and the ability to establish trust. The channels that delivered best on those attributes were community-centric spaces where brands can seek deeper connections with the authoritative voices on those platforms — think the moderator of a subreddit on Reddit that’s relevant to your brand, or an appropriate server on Discord. 

    “There’s a huge amount of value in like audience insights from Reddit,” said Ben James, Gale’s chief innovation officer. “Marketers sometimes are even known to launch programs in other spaces, and then to measure the quality of their impact by how are people talking about it on Reddit. … This study that we did is meant to create the confidence for clients to believe in these emerging media spaces as proven grounds to reach people and convert them into customers.”

    Among the study’s conclusions: 

    • When marketers find a community endorses or supports them, it can be a powerful tool — they just need to tread carefully when in an environment where they don’t have messaging control;
    • Marketers should consider spreading messaging across various community touchpoints, rather than a single “hero” channel, including creators, events, games and AI-powered experiences, especially when these touchpoints feel authentic and community-grounded;
    • Humanity wins the day, in that people tend to gravitate toward content and spaces that feel real, human, and community-driven — especially as AI seems to pop up in every corner of our lives.

    “When the brand respects what’s happening [in emerging social channels] and creates forums for people to gather and speak to each other, the quality of those interactions is better and can lead to greater effect for them,” said James. “And a lot of that is trying to understand these emerging spaces beyond the traditional metrics.”

    Gale clients are paying attention to the findings.

    “We’ve seen firsthand that when we show up in ways that feel participatory and authentic to the brand, we don’t just drive engagement, we build real connections,” said Erin Silvoy, svp of global marketing & channel development at Starbucks, who pointed to the coffee chain’s digital game, Pumpkin Spice Land that built loyalty (but didn’t offer specifics). “These emerging spaces can act as a strong extension of the community-centric aspect of our brand, which we bring to life each day.” 

    Longtime Gale client MilkPEP, a pro-dairy industry association, has also taken some of the guidance to heart, and among its more social efforts cultivated a community of thousands of women runners with a campaign called Team Milk that executed mainly via channel-native, “relatable” content on creator-first platforms such as TikTok and Instagram.

    “We’re always looking for new places to build and strengthen community and connect with consumers,” said Miranda Abney, vp of consumer marketing at MilkPEP. “What started digitally has translated into real-world community at Team Milk’s Every Woman’s Marathon … As the ways people discover, connect, and participate continue to evolve, identifying new channels and spaces to engage our community will remain a smart investment.”

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  • Australia raises rates for first time since late 2023 as inflation hits six-quarter high

    Australia raises rates for first time since late 2023 as inflation hits six-quarter high

    Michele Bullock, governor of the Reserve Bank of Australia (RBA), speaks during a news conference at the bank’s head office in Sydney, Australia, on Tuesday, Apr. 1, 2025.

    Bloomberg | Bloomberg | Getty Images

    Australia’s central bank raised its policy rate by 25 basis points to 3.85% on Tuesday, marking the Reserve Bank of Australia’s first rate hike since November 2023 as inflation continues to climb.

    The Reserve Bank of Australia’s move matched expectations from economists polled by Reuters and followed data showing inflation at its highest level in six quarters.

    “Private demand is growing more quickly than expected, capacity pressures are greater than previously assessed and labour market conditions are a little tight,” according to the central bank’s statement, noting that inflationary pressure picked up “materially” in the second half of last year.

    Senior RBA officials have repeatedly pushed back against expectations of rate cuts. Earlier this year, Reserve Bank of Australia Deputy Gov. Andrew Hauser said the likelihood of near-term rate cuts was “probably very low,” citing persistently high inflation. The central bank has an inflation target of 2.5%

    Gov. Michele Bullock echoed that stance after the bank’s rate decision on Dec. 9, saying interest rate cuts were not on the horizon for the foreseeable future.

    When asked at the time if the bank would consider further increases, Bullock said that the bank would assess economic data on a “meeting-by-meeting” basis.

    “If inflation continues to be persistent and looks like it is not coming back down towards the Board’s target… the Board might have to consider whether or not it’s appropriate to keep interest rates where they are or in fact at some point raise them,” she said.

    Australia’s economy grew 2.1% in the third quarter, up from a revised 2% in the previous quarter and marking its fastest pace of expansion in about two years.

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