Thinking about whether Amer Sports is a bargain or overpriced? You are not alone, and the answer might surprise you!
The stock has surged lately, climbing 12.2% over the past week, 7.2% in the last month, and is up 40.2% for the year so far.
Much of this action is tied to renewed interest in sportswear brands and several high-profile retail partnerships that have grabbed investor attention. These recent news stories are fueling expectations for stronger demand and have changed how traders are approaching Amer Sports’ stock.
The company currently scores 1 out of 6 on our undervaluation checklist, which means there is plenty to discuss about how we assess its value. We will walk through the common valuation methods, then reveal a different way to get the full picture at the end of this article.
Amer Sports scores just 1/6 on our valuation checks. See what other red flags we found in the full valuation breakdown.
The Discounted Cash Flow (DCF) model works by estimating a company’s future cash flows and then discounting them back to today’s value. This process provides an intrinsic value for the stock. For Amer Sports, this method relies on both analyst forecasts and advanced extrapolations for years beyond typical coverage.
Amer Sports is currently generating $254.13 million in Free Cash Flow. Analysts project this number to reach about $732.5 million by the end of 2029, with estimates for 2026 through 2029 ranging from approximately $462.67 million to $828 million. Beyond those years, projections are calculated based on historical trends and expected stability.
Using these projections, the DCF model estimates Amer Sports’ intrinsic value at $16.86 per share. With the stock trading much higher, this means the current share price is 102% above its estimated fair value. This suggests the stock is significantly overvalued on this measure.
Result: OVERVALUED
Our Discounted Cash Flow (DCF) analysis suggests Amer Sports may be overvalued by 102.0%. Discover 926 undervalued stocks or create your own screener to find better value opportunities.
AS Discounted Cash Flow as at Nov 2025
Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Amer Sports.
The Price-to-Earnings (PE) ratio is a widely used method for assessing the value of profitable companies like Amer Sports. It reflects how much investors are willing to pay today for a dollar of current earnings, making it a useful shorthand for gauging market expectations and relative value.
A “normal” or “fair” PE ratio varies widely depending on a company’s growth prospects and perceived risks. Fast-growing or lower-risk companies typically command higher PE ratios, while slower-growing or riskier ones are valued at lower multiples.
At present, Amer Sports trades at a PE ratio of 60.68x. For context, this is significantly higher than both the luxury industry average of 19.66x and the average of its direct peers, which is 32.55x. By these traditional yardsticks, the company appears richly valued.
However, Simply Wall St’s “Fair Ratio” is designed to capture much more nuance. It combines factors like Amer Sports’ projected earnings growth, profit margins, its position within the market, and company-specific risks, offering a tailored benchmark. In this case, the Fair Ratio for Amer Sports is 26.17x, which more accurately reflects what a multiple should be for this specific company right now.
This means Amer Sports’ actual PE ratio is more than double its Fair Ratio, suggesting that, despite growth optimism and industry momentum, the stock is trading at a clear premium to its fundamentals.
Result: OVERVALUED
NYSE:AS PE Ratio as at Nov 2025
PE ratios tell one story, but what if the real opportunity lies elsewhere? Discover 1430 companies where insiders are betting big on explosive growth.
Earlier we mentioned that there’s an even better way to understand valuation, so let’s introduce you to Narratives. A Narrative is your personal story for a company, where you set your own estimates for future revenue, earnings, and profit margins, and use them to calculate what you think is a fair value for the stock based on your expectations.
Narratives work by connecting a company’s business outlook with concrete financial forecasts, then linking those projections to a calculated fair value. This approach puts you in the driver’s seat, letting your unique perspective shape what you believe the stock is truly worth. Narratives are available right now on Simply Wall St’s Community page, used by millions of investors to share, debate, and learn from each other’s views.
This tool makes investing more actionable; by comparing your Narrative Fair Value with today’s share price, you can clearly see for yourself whether you think Amer Sports is a buy, a hold, or a sell. Plus, Narratives automatically respond to new developments. When news or fresh earnings hit, your calculations update in real time so you never fall behind.
For example, recent Narratives about Amer Sports set fair values as high as $52 if you expect explosive earnings growth led by premium brand expansion, or as low as $34 if you’re more cautious about long-term risks and competition. This shows how your story and your numbers can be entirely your own.
Do you think there’s more to the story for Amer Sports? Head over to our Community to see what others are saying!
NYSE:AS Community Fair Values as at Nov 2025
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include AS.
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