When it comes to the magic of propelling Wicked: For Good to the second highest opening domestically YTD ($147M) and fourth highest global Hollywood debut of 2025 ($223M), Universal did so with the help of 400-plus original global brand…

When it comes to the magic of propelling Wicked: For Good to the second highest opening domestically YTD ($147M) and fourth highest global Hollywood debut of 2025 ($223M), Universal did so with the help of 400-plus original global brand…