Fujitsu today announced the launch of “Fujitsu Accelerator Program for SPORTS,” a global partner co-creation program aimed at fostering new innovation in the sports sector.
Through Fujitsu Accelerator, Fujitsu collaborates with startups and other companies to create new businesses and solve challenges by leveraging cutting-edge technologies such as AI and quantum computing. This new program seeks to expand the value and monetization potential of corporate sports. It will achieve this by combining the strengths of Fujitsu’s sports teams and athletes—including its American football, women’s basketball, and track and field teams—and facilities, with the innovative technologies and ideas of partner companies. Through co-creation, the program aims to generate new value in sports and related fields such as entertainment, tourism, and merchandise and build a corporate sports ecosystem.
Fujitsu will begin recruiting new partners who want to engage in new business creation from December 1. Selected companies will be determined after a pitch event scheduled for February 2026. Proof of Concept (PoC) initiatives are planned to commence from fiscal year 2026.
Through various collaborations facilitated by this program, Fujitsu will continue to promote “improving people’s well-being,” one of the indispensable contribution areas of its materiality. In addition to promoting sports through its long-standing support for various teams and athletes, Fujitsu will further accelerate collaboration with local communities and encourage employee engagement.