Jay Woods, chief market strategist at Freedom Capital Markets, is eying a retailer which is both a holiday-shopping play and an earnings play this week: Dollar General . “It is now in a near-term uptrend with room to run,” said Woods ahead of the discount retailer’s earnings on Thursday. “Let’s see if they can get back above $115 — it’s got room to run if it does,” said the longtime trader. DG YTD mountain Dollar General, YTD If it pulls back on earnings, Woods said the $98 level is the one to watch to see if the “long-term turnaround story is intact.” Other things Woods is watching this week: Salesforce earnings on Wednesday after the bell: “It’s down 30% year to date, and technically at a key level. Watch $230. It’s tested three times now and held. We’re at that level as we go into the numbers. If we fall below that, it could be a rough start to 2026.” Results from MongoDB , Snowflake , CrowStrike , and Rubrik . S & P 500 is less then 2% from all-time highs A trickle of economic data before the Fed’s big decision next week. (See the video above for the full analysis from Woods.)
NYSE insider Jay Woods on the stocks to watch this week, including a retail turnaround story
