TUMI welcomes newly appointed Asia-Pacific brand ambassador Chinese actor Wei Daxun to appear in the final chapter for the 19 Degree Lite‘s “Uncompromisingly Light” campaign — just after the opening of its new Shanghai flagship store earlier this month. Recognised as one of China’s most celebrated actors, Wei Daxun has captivated audiences across Asia with his versatility, charisma, and sincerity, altogether embodying the values that have defined TUMI for the past 50 years: precision, creativity, and a spirit of constant forward motion.
Flaunting the ultra-lightweight luggage’s versatility and compatibility with a lifestyle led by movement, the actor is lithe in a series of enigmatic stills directed by David Pun and shot by renowned photographer Guo Kun.
A quiet strength guides his journey across scenes of the city; pieces from the Fall Winter 2025 collection reassert the cosmopolitan edge of the Alpha, Alpha Bravo, Voyageur and Arrivé collections, which celebrates the second half of TUMI’s 50th anniversary — rooted in the rhythm and grit of New York City. Purpose-built for the pace and precision of urban life, the Poster Print is also featured, its a torn poster graphic standing alongside Carbon Fiber accents and magnetic zipper garages from the automotive-inspired Arrivé collection to prove that the best designs go from weekday to weekend without missing a beat.
The Alpha Bravo collection in particular — known for its high-performance “go-anywhere” silhouettes — gets new energy from an all new core colourway: Navy Coated Canvas. Coming together with seasonal hues Pavement and Electric Blue, both inspired by the architecture of the metropolis, the Alpha Bravo suite is designed with the commuter’s palette in mind.
As for the business-ready Arrivé line, modern accents and considered upgrades elevate both function and finish. The Arrivé Hannover Slim Brief offers a sleek, minimalist option for streamlined business travel, while the Harrison line introduces the Griffen Flap Backpack; its Burnished Wine Ombre, a gradient technique that gives Harrison’s whole-grain leather a distinctive, textured appearance, pushing forth TUMI’s traveller state-of-mind.
Visit TUMI in store or www.tumi.sg to discover more. Once you are done with this story, click here to catch up with our August 2025 issue.