Synergy Group receives accolades
At this year’s Dragons of Pakistan Awards, Synergy Group secured a total of 15 accolades across multiple categories, as per a press release. The Group’s subsidiaries, Synchronize Media, Synite Digital and Synergy Advertising, were recognised for award-winning campaigns developed for leading national and international brands including Pakistan State Oil, Hyundai Nishat Motor Pakistan, Pak Suzuki Motor Company, Faysal Bank, the Bill & Melinda Gates Foundation Pakistan, and more.
Synergy Advertising won two Metal Dragons for the LPG Blue: Jiyo Naye Andaaz Se campaign, along with seven Black Dragons recognising work for Pakistan State Oil, Yango Pakistan, and Hyundai Nishat Motor Pakistan. Synchronize Media earned two Black Dragons for the Bill & Melinda Gates Foundation Pakistan and one for the State Bank of Pakistan.
Synite Digital was honored for its work on My Suzuki My Story: Season 4 and the Empowering You campaign for Voltaic Solar Power. The agency also received three Black Dragons; two for its campaigns for Pak Suzuki Motor Company and one for Faysal Bank.
The Latif Kapadia Memorial Welfare Trust also achieved recognition for its Ramzan Campaign, marking its second consecutive award at the Dragons of Pakistan.
TMC and SAP’s HR conference
TMC Pvt Ltd, in collaboration with SAP Pakistan, convened industry leaders at the Digital HR, AI-Driven Experience conference held in Karachi according to a press release.
The event framed digital human resource transformation as a national imperative by positioning the “people strategy” as central to building a smarter, more resilient economy. The conference gathered influential voices from across business, HR, and digital innovation to highlight the urgent shift from traditional HR models to intelligent, artificial intelligence-powered ecosystems.
“With only 34 per cent of organisations in Pakistan having fully integrated digital HR functions, the country must unlock the full potential of its workforce, compete globally, and rebuild a resilient knowledge economy. SAP’s SuccessFactors Human Capital Management enables forward-thinking organisations to build agile, skill-based workforces that are ready for the challenges of tomorrow — Digital HR will serve as the foundation of a smarter Pakistan,” said, Saquib Ahmad, Country Managing Director, SAP Pakistan, Iraq, Afghanistan, and Bahrain.
Lucky Investments rating upgrade
Lucky Investments Ltd has been awarded an upgraded asset manager rating of AM2+ with a stable outlook by the Pakistan Credit Rating Agency Limited (Pacra), according to a press release.
This achievement reflects the company’s exceptional growth in the Islamic asset management sector, securing over four per cent market share within just a few months of operations.
As a full-fledged Islamic asset management company, Lucky Investments is committed to becoming the premier choice for Shariah-compliant investment solutions in Pakistan. Its vision is anchored in sustainable growth, financial inclusion, integrity, and innovation.
Commenting on the development, Mohammad Shoaib, CFA and CEO of Lucky Investments, said:
“The upgraded rating is a testament to our strong sponsor backing, robust governance framework, and professional management team.”
Pacra’s upgraded rating highlights Lucky Investments’ solid capital base, sound governance, and strategic sponsor involvement, with active participation on the board and key committees. It also recognises the company’s experienced leadership team and proven market track record.
The ‘stable’ outlook reflects the company’s forward-looking initiatives and its growth potential as these strategies mature.
Dawlance exports to Bangladesh
Dawlance has officially exported its first batch of single tub washing machines from Pakistan to Bangladesh, as stated in a press release. This achievement marks a significant step in bringing Pakistani innovation to the global market.
A total of 180 units have been shipped in the first phase, with further exports planned in the coming months. This move stems from Dawlance’s deep understanding of the Pakistani market, particularly in growing household penetration in the laundry category through locally-relevant solutions. Dawlance’s ability to develop products that cater to practical, everyday needs has been key to this expansion.
The product insights were shared with Singer Bangladesh, a Beko subsidiary, where it was tested and validated for the local market. Following positive feedback, the export was initiated, marking a key milestone in cross-market collaboration within the Beko family.
Published in Dawn, The Business and Finance Weekly, August 18th, 2025