The 2025 Volleyball Nations League (VNL) Finals, held in Ningbo, China, recently crowned its champions and marked a landmark moment in the sport’s broadcasting history.
On 3 August, the Men’s Final between Poland and Italy secured a cumulative audience of 3.8 million – the highest ratings on Polsat Sport in over a quarter of a century (for the A4+ demographic), underlining the sport’s continued rise in popularity.
That momentum was reflected throughout the week. Finals week coverage of the Men’s VNL on Polish television reached an impressive weekly cumulative average audience of 8.9 million, continuing the huge surge seen earlier in the competition when viewing time across the VNL matches during the opening three weeks rose 166% compared with 2024.