Bell & Ross and Sincere Fine Watches unveil the BR-05 Sincere White Lum in luminous tribute to Singapore

By Scott Campbell

In celebration of Singapore’s 60th National Day, Bell & Ross, in partnership with Sincere Fine Watches, unveils the BR-05 Sincere White Lum — a timepiece that gleams with purity by day and radiates strength by night. This special edition marks the debut of a Full Lum dial within Bell & Ross’ urban BR-05 collection, distinguished by a striking red-and-white palette inspired by the nation’s flag.

The BR-05 Sincere White Lum embodies architectural precision, echoing the sculptural lines of modern skyscrapers. Its 40mm stainless-steel case plays with light through satin-brushed surfaces and polished bevels, extending seamlessly into a fluid, integrated bracelet. The caseback, fitted with a sapphire crystal, reveals the automatic BR-CAL.321 movement, offering 54 hours of power reserve.

At the heart of this edition lies its luminous dial — a field of pristine white that transforms under darkness into a beacon of clarity. Enhanced with Super-LumiNova X2, it delivers a lasting brilliance, ensuring absolute legibility when light fades. Bold red indices and large military-style Arabic numerals at 12, 3, 6, and 9 o’clock underscore the dial’s commanding presence, while a discreet round date window at 4:30 adds functional elegance.

More than an urban time instrument, this edition captures the symbolic essence of Singapore: red for courage, white for purity, light for resilience. By day, it is a crisp reflection of vitality; by night, it glows with the enduring spirit of a nation advancing with confidence into the future.

Exclusive to Sincere Fine Watches, the BR-05 Sincere White Lum stands as both watch and statement — a fusion of Swiss precision and Singaporean pride, crafted for the modern individual who navigates the rhythm of city life with strength, poise, and luminous clarity.