“Wednesday” was once again the most-watched title on Netflix during the week of Aug. 11-17, hitting 29.1 million views in its second week of streaming.
That’s a 42% decrease from the week before, when it debuted with 50 million views in five days. When Season 1 premiered in 2022, it opened with 341.1 million hours watched, or approximately 50.1 million views, then jumped to 411.3 million hours watched, or approximately 60.3 million views, the week after. (Netflix switched from measuring hours watched to views in 2023.) Therefore, Season 2 is having a slower start than Season 1 did in terms of viewership, even if its performance remains sizable.
It should also be noted that the two seasons have been released with different strategies: Season 1 debuted with all eight episodes at once, whereas Season 2 has been broken up into two four-episode drops. That means that fans were able to finish Season 2 Part 1 more quickly than they did Season 1, which could potentially be a factor in the season’s apparent slower growth. The seasons will be more easily compared after the release of Part 2 on Sept. 3, when viewership counts for both parts will be combined.
More to come…