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La Beauté Louis Vuitton has entered the makeup arena.
The new collection from the luxury house includes 55 matte and satin lipsticks, 10 lip balms, eight eyeshadow palettes, blotting papers, a travel brush set and small leather vanity cases in two limited-edition colours (‘Rouge Louis’ red and ‘Tender Bliss’ pink) alongside the traditional monogram brown, and a miniature lipstick trunk. The collection will be sold exclusively at 92 Louis Vuitton stores globally, through British retailer Harrods and at two pop-up locations in New York and Dosan Park (Seoul). The launch marks the brand’s official entry into colour cosmetics.
I previewed the collection ahead of its 29 August worldwide debut, housed inside a private suite at Louis Vuitton’s London flagship on New Bond Street. At the centre of the table, sits the three hero Rouge LV lipsticks, ‘854’ (a blue-red, named after the brand’s founding year of 1854), ‘896’ (a red-brown shade, named after the year the monogram was created in 1896) and ‘Spell On You’ (a rose pink) — they’re surrounded by the full range of refillable lipsticks, eyeshadow palettes and brushes.
Each product is weighted and finished with precision: lipstick bullets and eyeshadow palette cases feature engraved monogram detailing, while refill components snap and lock back into place cleanly, with the brand’s monogrammed flower as the design mechanism. Brushes follow the same design language. Product textures are soft, hydrating and buildable, with lipsticks offering a satin finish and creamy shadows blending seamlessly. A subtle scent, developed by house perfumer Jacques Cavallier Belletrud and using an upcycled flower wax, runs through the collection without overwhelming it.