Prime Video India has inked a multi-year post-theatrical licensing deal with Maddock Films, securing worldwide exclusive streaming rights to eight highly anticipated upcoming titles from the Indian production house.
The agreement makes Prime Video the global streaming home for films from Maddock’s popular horror-comedy universe set to premiere theatrically between 2025 and 2027, including “Thama,” starring Ayushmann Khurrana and Rashmika Mandanna – which is part of the “Stree” universe – and two other franchise titles to be announced. The slate will be available to Prime members across more than 240 countries and territories shortly after their theatrical releases.
The deal builds on the success of “Stree 2,” the latest installment in Maddock’s horror-comedy franchise, which became one of Prime Video’s biggest global streaming hits and helped expand the film’s fanbase beyond its theatrical run.
Among the titles included in the agreement is “Param Sundari,” starring Sidharth Malhotra and Janhvi Kapoor, which is set to hit theaters Aug. 29. The slate also features franchise expansions “Shiddat 2” and “Badlapur 2,” plus Sriram Raghavan’s “Ikkis” starring Agastya Nanda, with additional films to be revealed.
The collaboration extends the longstanding partnership between Prime Video and Maddock Films, which has previously brought titles including “Stree 2,” “Teri Baaton Mein Aisa Uljha Jiya” and “Stree” to the platform, along with co-production “Bhool Chuk Maaf” and original series “Jee Karda.”
Dinesh Vijan, CEO and founder, Maddock Films, said: “Prime Video has consistently championed cinema that transcends languages, geographies, and formats. From our horror-comedy universe to our most beloved franchises, our endeavor has always been to create worlds that audiences love to revisit. This strategic long-term post-theatrical licensing deal is a natural extension of our shared vision: to take Indian storytelling to a truly global stage. We’re excited that these films will now continue their journey beyond theaters on Prime Video, reaching an even wider audience across the world.”
“We are thrilled to expand our strategic collaboration with Dinesh Vijan’s Maddock Films to continue delivering on our promise of bringing compelling stories to audiences across the world,” added Manish Menghani, director and head of content licensing for Prime Video India. “This multi-film slate not only builds on the unique and wildly popular horror-comedy universe and franchise sequels but also brings in a distinctive blend of creative originality and fresh storytelling that is synonymous with Maddock.”
Founded in 2005, Maddock Films has built a reputation for hits including “Love Aaj Kal,” “Cocktail,” “Badlapur,” “Hindi Medium,” “Stree,” “Luka Chuppi,” “Bala,” “Mimi” and “Chor Nikal Ke Bhaga.” The studio recently delivered two of the highest-grossing Hindi-language films of all time with “Stree 2” and “Chhaava.”
Manish Menghani, Dinesh Vijan