Digital Turbine’s latest narrative update leaves fair value steady at $8.75 per share, even as a slightly lower discount rate and largely unchanged revenue growth outlook signal a more confident stance on the durability of its model. Backed by a powerful rerating in high growth ad tech peers and growing belief in the company’s ability to tap larger addressable markets through better tools and broader reach, analysts are refining their assumptions rather than rewriting the story. Stay tuned to see how you can track these evolving assumptions in real time as the market’s view on Digital Turbine continues to shift.
Analyst Price Targets don’t always capture the full story. Head over to our Company Report to find new ways to value Digital Turbine.
🐂 Bullish Takeaways
Recent research on ad tech peers such as AppLovin shows a strong tilt toward higher price targets and Outperform or Buy ratings, reinforcing the idea that investors are willing to pay up for scalable mobile ad platforms with durable growth. This supports a higher multiple framework for Digital Turbine if it can execute.
Firms including BofA, UBS, Morgan Stanley, RBC Capital, Scotiabank, Benchmark, Wedbush and others have repeatedly raised AppLovin targets into the $700–$860 range on the back of strong execution, expanding addressable markets beyond gaming and improving self serve tools. This pattern underlines the kind of monetization and tooling progress that could unlock upside to Digital Turbine’s current fair value if replicated.
Analysts highlight that peers are being rewarded for cost leverage, high margins and transparent growth roadmaps into 2026. This implies that consistent delivery against guidance, clearer product milestones and disciplined spending remain the key levers for Digital Turbine to narrow the valuation gap versus best in class ad tech names.
🐻 Bearish Takeaways
Even within a broadly bullish backdrop for AppLovin, some commentary, such as Oppenheimer’s note around SEC related headline risk and potential near term volatility, shows how quickly sentiment can swing when regulatory or data use concerns surface. This is a reminder that Digital Turbine’s multiple could compress if similar trust or compliance questions arise.
The rapid escalation of peer price targets into the upper end of the range, including BofA’s move to $860 and UBS’s upside case to $1,000, also underscores the main reservation for lagging platforms. Much of the easy upside in high quality ad tech may already be priced in, which could limit how far Digital Turbine’s valuation can rerate without a clear inflection in growth and product adoption.
Do your thoughts align with the Bull or Bear Analysts? Perhaps you think there’s more to the story. Head to the Simply Wall St Community to discover more perspectives or begin writing your own Narrative!
NasdaqCM:APPS Community Fair Values as at Dec 2025
Digital Turbine lifted its fiscal 2026 revenue outlook to a range of $540M to $550M, reflecting increased confidence in multi year growth, new monetization initiatives, and a more supportive demand backdrop for its mobile advertising platform.
Regulatory pressure on mobile ad tech is rising as reports of an SEC probe into AppLovin’s data collection practices put a spotlight on privacy compliance. This heightens the risk that governance standards and disclosure expectations tighten for Digital Turbine and its peers.
AppLovin’s decision to shut down its Array product after allegations of facilitating app downloads without clear user consent underscores growing enforcement and reputational risk around user acquisition tactics. This trend could influence how Digital Turbine designs and markets comparable tools.
OpenAI’s push to build in house ad infrastructure and paid marketing tools for ChatGPT introduces a well funded new entrant into performance advertising, which could potentially reshape budget allocation across channels where Digital Turbine competes for advertiser spend.
Fair Value: Unchanged at $8.75 per share, reflecting a steady view of intrinsic equity value despite adjustments to underlying assumptions.
Discount Rate: Fallen slightly from approximately 10.83% to 10.52%, indicating a modestly lower perceived risk profile or cost of capital.
Revenue Growth: Effectively unchanged at about 10.60%, suggesting stable expectations for top line expansion over the forecast horizon.
Net Profit Margin: Risen slightly from roughly 12.58% to 12.69%, implying incremental confidence in long term profitability and operating leverage.
Future P/E: Fallen slightly from about 18.13× to 17.82×, which modestly compresses the valuation multiple applied to forward earnings.
Narratives are living investment stories that connect your view of a company’s future to the numbers behind it, from revenue and earnings to margins and fair value. On Simply Wall St’s Community page, millions of investors use Narratives to link a company’s story to a financial forecast, compare Fair Value to today’s Price, and see that view update dynamically as news and earnings roll in.
Head over to the Simply Wall St Community and follow the Narrative on Digital Turbine to stay on top of the evolving story behind the numbers.
How rising smartphone adoption, regulatory shifts, and advertiser demand for alternatives could lift APPS’s user base, revenue, and margins over time.
What needs to go right for revenue to reach $651.7m, earnings to climb toward $85.3m, and a future P/E of 13.2x to justify a fair value of $8.75.
Which risks, from walled garden dominance to regulatory and execution challenges, could derail the Narrative and change when Fair Value signals a change in investment stance.
Read the full Digital Turbine Narrative on Simply Wall St to see how the story, forecasts, and Fair Value evolve in real time.
Curious how numbers become stories that shape markets? Explore Community Narratives
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
Companies discussed in this article include APPS.
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