Free Snacks: Savings That Support Families and Schools
With General Mills products already found in 92% of U.S. households, families can unlock snack savings just by buying what they’re already stocking up on — from breakfast staples to after-school favorites.
Now through November 30, 2025, families in select areas can earn a rebate of up to $12.99 when they purchase any participating General Mills product (like Cheerios, Pillsbury, Totino’s, Annie’s, or Old El Paso) and a participating snack item (like Nature Valley, Mott’s, Betty Crocker and more) in the same transaction. After purchase, families can simply scan their receipt to the Box Tops for Education app to claim the rebate via PayPal or Venmo. (Not available in all areas; see complete terms for details.)**
While families are saving at checkout, they’re also helping schools. For over 25 years, Box Tops for Education has empowered families to direct earnings to local schools and generated nearly $1 billion in contributions since the program began. The Free Snacks rebate continues that mission, putting value back into homes and communities.
Tia’s Tips: Real-Life Hacks to Ease Back-to-School Stress
To amplify the program and offer encouragement from one parent to another, General Mills teamed up with Tia Mowry, who’s sharing her own simple strategies to help families find more ease in their daily routines.
- “I keep grab-and-go snacks like Nature Valley bars or Annie’s fruit snacks in a basket by the door — so on those hectic mornings or after-school runs, we’re ready to roll,” said Mowry. “And I always keep something in my bag. It helps me stay ahead of those hangry moments and brings a little peace of mind.”
- “I try to give myself (and my kids) a little grace this time of year. Back-to-school season can be overwhelming, so I remind myself it’s okay if everything isn’t perfect right away. We’re all adjusting!”
- “We talk about routines like a team. I ask my kids what helps their mornings feel calmer, and we try to build from there. It’s not perfect, but it makes them feel involved and heard.”
- “A little night-before prep goes a long way. Whether it’s laying out clothes or packing lunch and snacks ahead of time, even something quick like the new Mott’s Apple-Filled bars makes small routines make mornings feel a lot smoother.”
More information on the Free Snacks rebate can be found here.
* This survey was conducted online within the United States by The Harris Poll on behalf of General Mills from July 29 – 31, 2025 among 775 parents with kids in school this upcoming year. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 4.2 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact carolina.cepeda@edelman.com
**Offer void in RI, CT, ND, NC, and Miami Dade County. 18+, U.S. residents only. Download the Box Tops App and purchase (1) General Mills Box Tops item and one (1) Eligible Snacks Product in one transaction between 6/1/25 and 11/30/25. Scan receipt in the App within 14 days of purchase. If more than one eligible free snack is purchased, lowest value product will be refunded. Limit one (1) rebate/person. Reproduction, purchase, sale, or trade of any offer requirement is prohibited. Void where taxed, regulated, or prohibited. Allow up to 4 weeks to receive rebate. Not combinable with other offers. Rebate may not be assigned, transferred, or sold. Questions: 1-800-248-7310. PayPal or Venmo account required for rebate. Not affiliated with PayPal or Venmo. See BTFE.com for App Terms of Service, Program Rules, Privacy Policy. Standard data rates may apply. Offer subject to full terms and conditions at BTFE.COM/FreeSnacks. Trademarks are property of respective owners.