Nary a day go by without us minding our business only for Taylor Swift’s website to inform us that yet another countdown is happening. Like, the PANIC I went through yesterday upon the release of the Baby, That’s Show Business edition cannot be overstated.
It’s barely been over a week since Taylor launched her new era, but we’ve already had one countdown to her album cover reveal, another countdown to The Shiny Bug edition, and yet another countdown to the Baby, That’s Show Business edition. And fans have noticed a trend.
Each countdown is becoming shorter in length, starting with five hours, then four, then three. Which presumably means we have two more countdowns incoming, which will be two hours and one hour respectively.
đ¨| Fans noticed the countdowns on Taylor Swiftâs website are actually counting down:
1ď¸âŁ First countdown: 5 hours
2ď¸âŁ Second countdown: 4 hours
3ď¸âŁ This countdown: 3 hours⌠pic.twitter.com/HNvikJ0Xuoâ Taylor Swift Updates (@TSUpdating) August 21, 2025
And assuming Taylor is, in fact, counting down in her countdowns, we can probably expect something major to drop in the one-hour reveal. Potentially her first single? Just speculating / clowning here!
Also side note before we go: Taylor explained how she thinks about Easter eggs on New Heights, giving specific details and saying “I have parameters. Thereâs dos and donts. I donât do an Easter egg that ties to my personal life. It points to my musicâŚitâs something you donât know why Iâm saying for a specific reason, but then youâll look back and go ‘oh my god.’”
Her minnnnnd.
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