Investing.com — Apple (NASDAQ:AAPL) shares traded choppily Monday afternoon, paring an earlier decline of 0.7% following a Bloomberg report that the tech giant is considering using external AI technology to power its Siri voice assistant.
According to the report, Apple has held discussions with both Anthropic and OpenAI about potentially using their large language models to power a new version of Siri. The company has reportedly asked these AI firms to train versions of their models that could run on Apple’s cloud infrastructure for testing purposes.
Invest in Gold
This potential move would mark a significant shift in Apple’s AI strategy. The iPhone maker currently relies on its in-house technology, called Apple Foundation Models, for most of its AI features and had been planning to develop a new version of Siri using this proprietary technology for 2026.
A decision to adopt Anthropic’s Claude or OpenAI’s ChatGPT models for Siri would signal that Apple is struggling to compete independently in the generative AI space, which has emerged as one of the most significant technological developments in recent years. While Apple already allows ChatGPT to answer web-based search queries in Siri, the assistant itself is currently powered by Apple’s own technology.
Related articles
Apple stock fluctuates following report of potential AI partnership for Siri
Circle applies for U.S. trust bank license after successful IPO
As stocks notch records, sentiment lags behind, but ’Fed put’ to support bulls