Bottega Spa, a leader in premium Prosecco, sparkling wines, and spirits, has unveiled three new drinks that blend Italian craftsmanship with global consumer demand. At the same time, the company has announced that Air India will add Bottega Gold, the brand’s flagship sparkling wine, to its onboard experience.
Beyond Prosecco: Bottega’s Bold New Line of Drinks
Bottega produces nearly 27 million bottles annually, with about 10 percent of that number dedicated to the travel retail industry, including airlines, cruise lines, and duty-free markets. Today, Bottega beverages are served on more than 75 airlines worldwide. Building on that reach, the company has launched three new products: two non-alcoholic drinks and one whisky.
Bottega 0 White 20cl
Among the new releases is Bottega 0 White 20cl. Unlike most non-alcoholic beverages, which begin as wine and undergo alcohol removal, Bottega crafts the drink directly from grape must. This approach preserves the intensity of fresh grape aromas while offering a sweet, delicate, and refreshing taste. By relying on grape must instead of dealcoholization, the product avoids the muted flavors often found in its competitors.
Bottega 0 White 20cl is positioned as a versatile option, as it can be enjoyed on its own or used in cocktails and mocktails, appealing to all travelers, especially those who are alcohol-free.
Lemon 0.0 Halal
The second innovation is Lemon 0.0 Halal, a non-alcoholic adaptation of the brand’s popular Limoncino, a traditional Italian lemon liqueur. Drawing on the company’s expertise in lemon processing, the drink is crafted from lemon peel, pulp, and juice. It delivers a full array of citrus intensity while meeting the needs of markets that require Halal certification.
It is suitable as a standalone after-dinner option, a versatile ingredient for mocktails, or a complement to dessert recipes. With Halal certification, Bottega is opening doors to new markets. For airlines, the drink complements in-flight meal service by combining cultural expectations with culinary creativity.
Alexander Whisky
The third product launched is Alexander Whisky, which highlights the company’s drive to innovate in spirits. Italy is best known for its wines, Prosecco, and liqueurs; but, whisky has mainly been imported. With the new Alexander Whisky, Bottega looks to change the narrative in Italian whisky history.
The roots of this project trace back to 1967 with Aldo Bottega, who passed down his distillation expertise to his son Sandro. In 1985, during a trip to Brazil, Sandro studied whisky production under Giovanni Pessetto, the owner of a well-known distillery, which led him to begin creating his own whisky. This vision would eventually culminate in the launch of Alexander Single Malt.
Alexander Whisky undergoes double distillation and a minimum of four years of aging in oak casks, followed by at least two additional years in barrels previously used for Chianti, Montalcino, and Valpolicella wines. This process gives it depth, a natural amber color, and a rich flavor profile.
Bottega Secures Premium Listing with Air India
Alongside the product launches, Bottega announced that Air India will add Bottega Gold, the brand’s flagship Prosecco DOC sparkling wine, to its onboard experience. Made from select Treviso grapes, Bottega Gold is known for its fresh, lively, and versatile character.
For Bottega, the Air India listing provides a platform to showcase its Prosecco to millions of travelers worldwide. For Air India, the move strengthens its premium positioning under Tata Group ownership as the airline competes with leading Middle Eastern and Asian carriers.
The partnership also underscores broader market dynamics. India is on track to become the world’s third-largest aviation market within the next decade, fueled by rapid growth in premium travel. By aligning with lifestyle brands like Bottega, Air India signals its intent to attract globally minded travelers while building loyalty among domestic passengers.