At the heart of Hyundai Motor’s participation at IAA Mobility 2025 is the global debut of Concept THREE, an innovative compact EV concept that represents the next step in the company’s electrification journey.
As the first compact EV concept under the IONIQ sub-brand, Concept THREE signals Hyundai Motor’s future expansion into a new vehicle category, complementing its existing midsize and large EV models.
With Europe experiencing a surging demand for compact EVs — driven by urbanization, sustainability regulations and the growing need for space-efficient solutions — the Concept THREE demonstrates Hyundai Motor’s vision for meeting this demand by drawing on its advanced electrification capabilities.
Complementing its strategic positioning, Concept THREE’s innovative design also underscores the brand’s commitment to delivering a meaningful, emotionally resonant experience in an accessible and practical package.
Hyundai Motor anticipates the introduction of Concept THREE to set the tone for its next chapter of design innovation and strengthen its competitive position in the electrification journey.
“Returning to IAA Mobility after four years away is a true milestone, and such as occasion deserves a milestone car,” said Xavier Martinet, President and CEO of Hyundai Motor Europe. “Concept THREE represents the next step in Hyundai Motor’s electrification journey. With its compact dimensions and Art of Steel design language, it embodies our vision of delivering mobility that is practical, accessible and emotionally resonant”.