Hayley Williams has partnered with Secretly Distribution for her label venture, Post Atlantic.
The news follows the release of her third solo record Ego Death At A Bachelorette Party, which came out in August this year. The deal will see Secretly Distribution provide physical and digital distribution, digital and retail marketing and financial and tech support for all Post Atlantic releases.
Williams said: “I chose to go with Secretly because one of the founders told me they’d always be independent because his co-founder ‘would never take the money’ and that just made my little punk rock heart sing. What a luxury to be able to sort of start my career over in this way, with more connectedness amongst the team. And ownership for the first time ever.”
What a luxury to be able to sort of start my career over in this way
Hayley Williams
Williams released her previous solo work through Atlantic, while its affiliate label Fueled By Ramen has put out numerous records by her band Paramore.
Evan Whikehart, head of label & shared services at Secretly Distribution said it is “a thrill” to work with Williams and her team on “an incredible album and creative campaign”.
“The fact that such an accomplished and iconic artist elected to self-release with Secretly Distribution and our Label Services team is a testament to the growing power of independence in the music industry today,” Whikehart added. “We’re honored to support a generation-defining musician and her tremendous work.”
The fact that such an iconic artist elected to self-release with Secretly Distribution is a testament to the growing power of independence
Evan Whikehart, Secretly Distribution
Secretly is currently planning the physical release of Ego Death At A Bachelorette Party, due on November 7.
Williams’ contract with Atlantic Records has now ended, both as a solo artist and with Paramore, who announced their plans to move out of the major system last year. A press release said that Secretly Distribution is expecting “many more additions to the family” in the near future.
PHOTO: Zachary Gray
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