Dubai-style chocolate product sold at Costco stores recalled

A New York-based bakery has recalled Dubai chocolate snacks sold in Costco stores due to undeclared wheat on the packaging.

Rolling Pin Baking Company, who makes the Dubai chocolate squares called Dubai Style Chocolate, made the recall announcement in a notice shared to Costco’s website.

Costco sold the snacks between May 1 and Aug. 29, and according to Rolling Pin Baking Company, the allergen statement printed on the snack packaging lists the incorrect allergen. The packaging notes that the snacks contain gluten when the labels should say wheat.

“We assess the health risk to be minimal as gluten is listed on the allergen statement and gluten is found in wheat,” wrote Rolling Pin Baking Company Quality Assurance Director Eddie Dayan in the notice.

“In addition, Kunefa (which is known to contain wheat) is also listed in the ingredient statement,” Dayan added.

What should you do if you bought the Dubai chocolate and have a wheat allergy?

Still, Dayan said customers who have wheat allergies should return the snacks to Costco for a full refund.

Customers with questions can call Rolling Pin Baking Company at (833) 331-2993 between 9 a.m. and 5 p.m. Eastern Standard Time.

Popularity of Dubai chocolate: What is it?

Dubai chocolate bars are known for their hard-shell chocolate exterior and nutty green center. The chocolate bar first went viral in 2023. 

Content creator Maria Vehera shared a TikTok video of her trying the snack. Since then, the chocolate has gone through waves of virality, inspiring businesses to create their own versions of the luxury chocolate snacks. 

Rolling Pin Baking Company announced in May that the chocolate would make its debut in Costco stores in Los Angeles, San Diego and northwest and southeast regions, calling it “a chocolate experience like nothing you’ve had before.⁠”

“The chocolate that is taking the world by storm will be in @costco soooo soon,” the company shared in another post. “Made with rich Belgian chocolate, crunchy kadayif, and pistachio filling – these little squares will have you finishing the whole bag in one sitting.”

On Sept. 3, the company said the dessert was back in stock.

Contributing: Greta Cross, USA TODAY

Saleen Martin is a reporter on USA TODAY’s NOW team. She is from Norfolk, Virginia the 757. Email her at sdmartin@usatoday.com.

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