Prices, Colors, and Where to Buy

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The iPhone 17 Pro and Pro Max officially hit stores in one week, but you can preorder your new phone now. Due to high demand, preorders often go out of stock quickly, so we recommend acting immediately if you find in-stock listings.

The latest Pro and Pro Max models boast advancements in battery life, improved camera systems, better scratch resistance, new video features, and other upgrades. Both models come in three finishes and have Ceramic Shield 2 protection. The Pros start at $1,099, and the Pro Maxes start at $1,199.

Preorders start at 8 a.m. ET/5 a.m. PT on September 12, and the phones will become available starting September 19. If you’re hoping to get your hands on one, we’ve got you covered. We’ll highlight how to preorder one from various retailers, including cellphone providers and Apple.

How to preorder the iPhone 17 Pro and Pro Max

The iPhone 17 Pro and Pro Max can be ordered directly through Apple or through a cellphone retailer. Carriers like T-Mobile, Verizon, and AT&T often offer trade-in deals and other savings opportunities.

What’s the trade-in value of my current phone at Apple?

iPhones are a bit pricey, but you can save some money if you trade in an older version. Trade-in value typically varies by condition, year, and configuration, and not every device will be eligible. We’ve highlighted some trade-in values below, but you can find a full list on the Apple website. All the carriers listed above will also be running trade-ins to save on your new iPhone 17 Pro preorder.

iPhone 17 Pro and Pro Max colors


The iPhone 17 Pro colors are pictured.

Screenshot via Apple



The iPhone 17 Pro and Pro Max come in three colors, including classic silver. Unlike most previous iPhone Pro models, there’s no black option.

iPhone 17 Pro and Pro Max storage

The iPhone 17 Pro offers three storage options: 256 GB, 512 GB, and 1 TB. The Pro Max offers the same three options, in addition to a massive 2 TB option.

If you’re looking to preorder something else, you can check out our preorder guides for the AirPods Pro 3, Apple Watch Ultra 3, iPhone Air, and Apple Watch 11 and SE 3.

Lillian Brown

Senior Associate Editor of Streaming

Lillian Brown is the Senior Associate Editor of Streaming at Business Insider. A lifelong entertainment and media buff, she specializes in helping you find how to watch your favorite shows, movies, and sporting events.ExperienceLillian has been writing about entertainment, sports, TV, and film for over six years, starting her career in the Living/Arts department of The Boston Globe. She went on to write entertainment features, roundups, and conduct celebrity interviews for publications like Vulture, TV Guide, Esquire, Time, and The Daily Beast before joining Business Insider as a streaming specialist on the Reviews team.In her current role, she writes about everything from finding the right VPN for watching overseas soccer games to choosing between the endless number of streaming services out there. When she’s not writing, she is editing stories from freelancers or fellow Reviews team members. Lillian is also an expert deal hunter. She loves the thrill of sharing an amazing discount with readers, whether it be on her favorite streaming services or on products she knows our team loves and recommends. She plays an active role in writing about sales and deals for the Reviews team.Why you can trust LillianWhether she’s testing streaming platform interfaces or actively comparing channel offerings between services, Lillian always has her finger on the pulse of what’s new in entertainment. She has tested nearly every streaming service and is an expert when it comes to VPNs. She is the first person to know when a streaming service has changed its price, and whether or not it’s still worth paying for. As a sports fan, she also knows exactly where the next big playoff game is streaming, what time it starts, and where they’re playing. Expertise

  • Streaming services 
  • How to watch your favorite films, TV, sports 
  • VPN services for legal streaming
  • Deals

Outside of workMost of the time, you can find Lillian watching a horror movie, WNBA game, or long-distance running. She is located in Boston.


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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.


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