NEW YORK, Sept. 12, 2025 /PRNewswire/ — Blood cancers and disorders affect millions of people across the globe, presenting not only medical challenges but also emotional and financial ones. From leukemia and lymphoma to sickle cell disease and bone marrow disorders, these conditions impact patients and families at every stage of life. To raise awareness during Blood Cancer Awareness Month and beyond, amplify patient voices, and share the latest in diagnostics, therapies, and care, Mediaplanet is proud to launch the ‘Blood Cancers & Disorders’ campaign.
Blood Cancers and Disorders
Actor Jeff Bridges shares his story as the campaign’s cover feature, offering a deeply personal perspective as a lymphoma survivor. Reflecting on his treatment and recovery, Bridges shares how gratitude, teamwork, and love carried him through. “I’m very fortunate and grateful, and it’s brought both of those things to the forefront of my life. I find that love is very present,” he said. From hospital days spent waving to his family through windows during COVID, to setting small “sporting event” goals with his medical team and physical therapist, Bridges’ story illustrates the resilience and humanity behind every cancer journey.
The campaign also features insights from leading hematologist-oncologists, patient advocates, and public health experts, offering both practical guidance and hope to those newly diagnosed as well as those navigating long-term survivorship. By spotlighting advances in early detection, innovative treatments, and supportive care resources, the campaign aims to empower patients and their loved ones with the knowledge they need to move forward.
The print component of “Blood Cancers & Disorders” is distributed in today’s edition of USA Today. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit: https://www.futureofpersonalhealth.com/campaign/blood-health/.
This campaign was made possible with the support of Jeff Bridges, American Society of Hematology, Aplastic Anemia & MDS International Foundation (AAMDSIF), Blood Cancer United (LLS), MPN Research Foundation, Lymphoma Research Foundation, American Society of Pediatric Hematology/Oncology (ASPHO), Red Sox Pitcher Liam Hendriks and features paid content from Alexion/AstraZeneca, Sobi/VONJO and Children’s Hospital Colorado.
Company Contact
Shannon Ruggiero
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SOURCE Mediaplanet
