Samsung’s Glare-Free TV display coating, validated by UL certification, lauded for “making OLED TVs far more versatile for use in bright environments.”
Samsung’s Glare-Free certified TV technology earns 2025 Innovation Excellence Award Winners – Home Entertainment. Pictured with Samsung OLED S95F (cables not shown).
Samsung Australia has today announced that Samsung Electronics’ Glare-Free certified TV display technology has won the prestigious 2025 Canstar Blue Innovation Excellence Award in Home Entertainment. In achieving this accolade, Canstar Blue judges deemed Samsung’s Glare-Free certified technology a “game-changing breakthrough” with the potential to improve the everyday lives of customers.
Unleashed across global markets in 2024 exclusively on the Samsung OLED S95D TV, Samsung’s Glare-Free certified technology uses an embossed coating to scatter ambient light in various angles and directions across wider diffusion patterns[1]. The result reduces on-screen reflections while maintaining the incredible brightness, object sharpness, and colour accuracy Samsung OLED TVs are renown for.
Independently verified by leading applied safety science company, UL Solutions, the OLED S95D became the world’s first certified Glare-Free OLED television, capable of effectively reducing reflection and discomfort glare.[1]
According to Canstar Blue judges: “Samsung’s OLED Glare-Free technology, validated by UL certification, stands out for its innovation, making OLED TVs far more versatile for use in bright environments. The Samsung S95 was the first model to showcase this feature, highlighting advancements in OLED TV technology and reinforcing its position as a noteworthy option in the market. Specifically designed for bright Australian homes, it minimises screen glare while preserving brightness, colour accuracy, and picture detail.”
Due to the technology’s incredible effectiveness, Samsung has expanded the application of its Glare-Free certified technology across its wider Neo QLED and QLED TV and monitors line-ups, offering enhanced viewing experiences to more Australians who experience their Samsung displays in rooms with abundant natural light.
Samsung’s 2025 Glare-Free TV line-up includes the Samsung OLED S95F, Neo QLED 8K QN990F, Neo QLED 8K QN900F, Neo QLED QN90F, The Frame Pro, and The Frame[1]. Samsung has also applied its Glare-Free certified technology to select 2025 monitors including the Odyssey OLED G8, Odyssey OLED G6[2], and OLED Smart Monitor M9[1], providing Australians with a distraction free experience whether they are using their monitors for productivity, entertainment or game play.
“Samsung’s Glare-Free certified OLED technology reflects years of research, development and investment, setting a new benchmark for TV design and versatility in the Australian market,” said Phil Gaut, Director – Consumer Electronics, Samsung Australia. “By addressing the pervasive issue of glare, Samsung has redefined what consumers can expect from their televisions, combining cutting-edge technology with practical benefits to help enhance everyday living.”
Samsung currently also holds the title of Canstar Blue’s Most Satisfied Customers Award – TV, having achieved 5-star ratings across Performance, Durability, User friendliness, and Features & Functionality testing categories.
Samsung’s Bespoke AI Heat Pump Combo washer also earned a 2025 Canstar Blue Innovation Excellence Award in the Laundry Appliances category. The Bespoke AI Heat Pump Combo washer was commended for “its speed and energy ratings, offering improved efficiency and potential time savings compared to other models.”
For more information on Samsung’s 2025 Glare-Free TV line-up, visit: https://www.samsung.com/au/tvs/
For more information on Canstar Blue’s Innovation Excellence Awards, visit: https://www.canstarblue.com.au/awards/innovation-excellence/
[1] Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025
[2] Coming to Australia in the second half of 2025. Pricing and availability yet to be announced.