Longtime Nike athlete Shelly-Ann Fraser-Pryce is a luminary of track and field. A mainstay among the world’s top athletes. The most decorated 100-meter sprinter of all time.
Her accolades speak for themselves: She’s won three Olympic gold medals, including the first among Caribbean women in the 100-meter; 10 World Championships, with a record five in the 100-meter alone; and seven National Championships in her home country of Jamaica, which she’s helped elevate into an international track and field powerhouse.
Still, Fraser-Pryce’s impact on sport extends far beyond statistics. She’s spent 20 years in the upper echelon of track and field, inspiring generations of athletes and young women along the way.
“In her two decades as a professional athlete, Shelly-Ann Fraser-Pryce hasn’t just dominated the track, she’s transformed it,” says Tanya Hvizdak, VP, Global Sports Marketing. “Shelly-Ann is one of the most legendary sprinters the world has ever seen, breaking records, shattering barriers and redefining what it means to be a champion. It’s been an honor to watch her inspire generations of athletes to chase greatness as boldly as she has.”
Now, as Fraser-Pryce completes her last professional race at the World Championships in Tokyo, Nike is celebrating her longtime partnership and outstanding contributions to sport.
A Nike athlete since 2008, Fraser-Pryce has partnered with the brand to grow track and field, give back to the next generation, and emphasize the importance of academics, empowering countless young athletes in Jamaica and beyond.
“As a brand, it’s our privilege to have been part of Shelly-Ann’s career for over 17 years and to continue working together as she furthers her legacy in retirement,” says Hvizdak. “Her accolades are unmatched, but her impact as a mother, role model and relentless competitor transcends sport.”
Fraser-Pryce has long worked closely with Nike through her Pocket Rocket Foundation, named for her 5-foot frame and explosive speed, to harness the transformative power of sport, play, education and community development to enhance the lives of students and their families across Jamaica.
She’s a founding member of Nike’s industry-leading Athlete Think Tank, a collective of elite women athletes and coaches who are guiding the brand to make all women athletes feel seen, heard and supported by championing two-way partnerships that prioritize candor, deep listening and collaborative problem-solving, all in service of the athlete. The collective, and Fraser-Pryce’s ongoing contributions as a founding member, reflect Nike’s commitment to redefining the model of athlete partnership and listening to the voices of women across the highest levels of sport.
Fraser-Pryce is also a key partner in advancing Nike’s unparalleled lineup of racing innovations, providing insights that help the brand create racing footwear and apparel to help athletes across all levels of the sport reach their dreams — work that will continue in her retirement, further contributing to a legacy that extends far beyond her on-track accomplishments.