Above: Graham & Brown’s 2026 Color of the Year, Divine Damson.
Rich, moody colors seem to be all the rage heading into 2026. Following the jewel-toned hue that Behr announced in July, leading U.K. interiors firm Graham & Brown revealed its own Color of the Year: Divine Damson. The deep, plum shade is designed to work on its own or be paired with a more subtle, complementary color like gray. Divine Damson also serves as an ideal companion to the brand’s two other debuts, Eternal City as Mural of the Year, and Eternal Weave as Design of the Year.
With its dark cherry tone, Divine Damson can also work well on its own, adding a layer of depth and polish to home offices or bars, as well as transitional spaces like hallways. “While not directly drawn from the fashion world, jewel tones like this often transcend categories—appearing in interiors, textiles, and fashion alike—which speaks to their timeless and universal appeal,” says Paula Taylor, Graham & Brown’s senior stylist and trend specialist.
Eternal Weave, the 2026 Design of the Year.
For its part, Design of the Year—now in its 12th iteration—has become a signature Graham & Brown event. The Eternal Weave motif, available as a wallpaper, features a whimsical array of flora and fauna. “We drew on the beauty of tropical flowers, plants, birds, and reptiles, weaving them into a design that feels like an enchanted garden,” says Taylor.
Eternal Weave, the 2026 Design of the Year, paired with Divine Damson.
“The inspiration came from ancient textiles, nature, mythology, and archival pieces within Graham & Brown’s collection of over 50,000 pieces,” says Taylor. Available in six colorways, the design is produced as a double-width wall covering, meaning two coordinated rolls are needed for the full horizontal repeat pattern.
Eternal City, Graham & Brown’s Mural of the Year.
Graham & Brown is also known for its bespoke statement murals, which are custom-made to fit any wall size. This year’s striking, hand-drawn design pays homage to India’s famed Pink City, Jaipur. “Eternal City is perfect for living rooms, dining rooms, or entryways where you want to make a bold first impression,” says Taylor.
Given three words to describe the fantasy city, she says: “Vibrant. Immersive. Timeless.”
Geoffrey Montes is an associate editor at ELLE Decor with a serious love for all things real estate and design. Before that, he worked at Architectural Digest, Galerie, and Preservation magazines, covering everything from jaw-dropping listings to world-famous architects and design events like Salone del Mobile and Homo Faber.